(Scroll down for contact information & blog statistics.)
About Swatch And Learn
Swatch And Learn is a Canadian beauty blog featuring original content, honest reviews, nail-polish swatches, nail art, tutorials, and more, brought to you by Mary!
It began out of a long-time passion for testing out beauty products and letting the imagination run wild with creativity.
From July 25, 2010 to August 7, 2011
I alternated blogging days with Fiona to ensure that Swatch And Learn would have new content posted daily. (Click here to see all of Fiona’s blog posts. You can also click here to see all of my blog posts.)
From August 8, 2011 to Present
I continue to ensure new content (typically Monday to Friday) and carry the flaming torch solo while making bold changes to the blog. I plan to continue taking Swatch And Learn to the next level.
While working on the blog solo, I completely changed the look and feel of the site, introduced a new feature called Smorgasbord Sundays, and joined many social-media platforms including Facebook, Google+, Instagram, Pinterest, beautylish, Bloglovin’, etc. (Before Swatch And Learn was just on Twitter.)
During the time I’ve been able to stretch my creative legs, I’ve been featured prominently in many respected sources including Stylelist, Bon Appetit, About.com, beautylish, Zoya’s official blog, Trend Hunter, Sephora’s YouTube channel, other people’s blogs, etc. I’ve also been mentioned in tweets by companies including OPI, China Glaze, Trade Secrets, Zoya, beautylish, Cake Beauty, Illamasqua, etc. To see some of the places I’ve been featured, check out the Blog News section.
It was also during my time running the blog solo that I developed strong relationships with PR firms and various companies to help promote products and brands in an honest fashion. I’ve also taken the initiative to reach out to companies and collaborate with them for various giveaways on my blog.
On October 14, 2012, I had the honour of having dinner with Suzi Weiss-Fischmann (the Executive VP and Artistic Director of OPI)! I was invited to attend this exclusive and intimate event all thanks to Langton Communications, one of the PR firms I have built a solid relationship with.
Then, on March 18, 2013, I had the pleasure of attending an OPI exclusive product launch, again with Suzi Weiss-Fischmann! You can read my detailed post chronicling the event here.
On October 1, 2013, I was living the nailphile dream because I was invited yet again to attend an exclusive media launch with the one and only, Suzi Weiss-Fischmann! (Read all about it here.)
On July 15, 2014, the nail-polish colour I designed, Pretty Serious Swatch And Learn, went on sale worldwide! I am so proud and honoured to be able to work with Pretty Serious Cosmetics and to bring my dream shade to life!
I hope that my readers will come to see Swatch And Learn as a fun place to share opinions with fellow beauty lovers (or addicts as we like to poke fun at ourselves…hehe!).
Building a hospitable community that’s open to discussion and respectful of different opinions is important to me.
So, come stay a while. Let me share my experience with you about those overly hyped products, those inexpensive wonders, those Leave-Only-Lint-in-My-Pockets brands, and those Holy Grail items I’ve come across.
And always feel free to leave a comment. I reply to every single one because I want you to know that your voice is important and that you are heard and appreciated!
Ways to Contact Mary
E-mail: SwatchAndLearn (at) gmail (dot) com
(You have to be a member to access Ravelry.com)
Quick Swatch And Learn Statistics (July 25, 2010 – March 19, 2013):
- Total Pageviews: 2,423,367
- Unique Pageviews: 2,069,955
- Total Visits: 1,239,094
- Top 10 Countries Visitors Come From:
- United States
- United Kingdom
Map of Visitor Demographics
From an early age, I was a nailphile. (The first photograph of me as a newborn in the hospital shows me spreading my fingers and displaying my nails for the camera, so maybe it was a sign of things to come!)
For as long as I can remember, I’ve been intrigued by nail polish because, to me, it’s much more than a beauty product. Nail lacquer gives people a voice, and it’s an economical way to follow fashion trends, challenge the status quo, and boost spirits.
Despite not being an industry professional, and while working at a full-time job, I made time for my hobby and pursued my passion for nail polish and blogging. I decided to take this love to the next level when I began SwatchAndLearn.com in late July 2010.
Since then, I’ve been blessed with many incredible opportunities like attending media launches for OPI and Nicole by OPI collections, meeting Suzi Weiss-Fischmann several times, collaborating with top public-relations firms and companies, being featured in printed publications, and executing giveaways for my awesome readers, just to name a few.
Although I started SwatchAndLearn.com to express myself, the most rewarding development is being surrounded by encouraging, whip-smart, and creative readers who never fail to inspire and uplift me. It’s an honour to be part of the nail community!
Check Out Swatch And Learn on Your Mobile Phone!
(P.S. The cute cartoon graphic of the girl hugging the bottle of nail polish was created by Vivian Yu. At the time, she was an animation student, but now she works full-time. She created it exclusively for me as a surprise gift!)