Eye-shadow primer changed my makeup life!
In the morning, my eyelids tend to be normal to dry, but as the day progresses, they get oilier, so shadows tend to crease very easily by 3 in the afternoon.
When I discovered primers, I was disappointed that most of them contain bismuth oxychloride. You see, I’m allergic to it. If I wear stuff with that ingredient on my eyelids, they turn scaly, red, and itchy. Plus they swell. Yeah, it makes me look like a million bucks! 😛
So you can imagine how excited I was when I discovered the Urban Decay Eyeshadow Primer Potion Greed!
Not only does it not contain that allergen, but it has a pretty shimmery gold colour and makes sure my eye shadow doesn’t crease!
Layering this over shimmery shadows really makes them look more brilliant, and it looks pretty as a brow highlight.
Have you tried this and/or other primers from Urban Decay? Or do you like a primer from another brand better?
Urban Decay Eyeshadow Primer Potion Greed Pictures
Urban Decay Eyeshadow Primer Potion Greed Swatches
The pretty blue eye shadow swatched below is called Ocean. It’s from the NYX Eyeshadow Trio Sweet Lagoon, Aqua & Ocean palette I’ve previously swatched and reviewed.
Urban Decay Eyeshadow Primer Potion Greed Ingredients
- Provides a shimmery golden sheen
- Makes shadows more vibrant
- Makes shadows last longer without creasing
- Can be used as a brow-bone highlighter
- Name: Urban Decay Eyeshadow Primer Potion Greed
- Urban Decay Eyeshadow Primer Potions Colours Available: Original, Eden, Greed & Sin
- Amount: 10 mL (0.34 US oz.)
- What I Paid: $19 USD
- Where to Buy: Urban Decay website (new squeeze-tube packaging), Sephora website (new squeeze-tube packaging) & Sephora stores
Urban Decay Eyeshadow Primer Potion Greed Review
Greed is a light shimmery gold. When you first swipe it on, it’s really flashy, but if you use your finger or a brush to blend it out, it sheers out a bit for a very soft ‘glow’. At least that’s what it looks like on my skin tone. If you have a richer skin tone or have less of a yellow undertone than I do, it may look more dramatic on you.
It’s especially great for using underneath shimmery shadows that maybe aren’t as pigmented as you’d like. This really ramps up the pigmentation and the shimmer!
Also, because it has shimmer by itself, I find that it looks pretty good even as a brow highlight.
I swipe just a little bit onto each eyelid and then use either a brush or my clean fingertips to blend it out. It’s pretty smooth and doesn’t feel heavy or thick on you lids at all. The shimmer doesn’t feel gritty.
This has never creased on me when I wore it under powder eye shadows. Even when I wore it for well over 8 hours straight, it never creased. However, it’s funny but one time I tried wearing it alone and it did crease in just 5 or so hours…but just on my eyelid. When I apply it solo on my brow bone, it stays perfect until I remove it.
So maybe on oily eyelids like mine, it needs to be set with a powder. If you have drier eyelids, you may be able to get away with using it solo.
As you can see, I have the old genie-bottle packaging that most people hate because it prevents you from using all of the product. Mine has a slanted doe-foot sponge applicator on a long wand. (There are YouTube videos and blog posts about how to cut open the tube and get all your money’s worth, though, in case you’re interested.)
The new and limited-edition packaging for this product now comes in a squeeze tube with a cap you twist to open. I recommend that if you have a choice between the two, you get the squeeze tube instead.
I realize that $19 USD may seem like a lot for some to spend on a primer. After all, it’s way more fun to spend money on colourful makeup, right? But think of it as a small investment. With this product, you’ll get more bang out of every single shadow you already own. Those wimpy shadows that never show up on your eyelids will now be useable! And you won’t have to touch up your shadow or complain about creasing again! I think it’s worth it.
Urban Decay doesn’t test on animals, so animal lovers, you can wear this with a clean conscience!
Final Verdict: 9.5/10
Greed by Urban Decay is a staple in my makeup wardrobe because it breathes new life into shadows I may have written off as crap…haha! I, did, however, take off half a point only because the high price tag isn’t budget-friendly for everyone’s wallet.
Which eye-shadow primer do you swear by? Do you have any cosmetic allergies that you know of?