e.l.f. Girly Mineral Eyeshadow Review & Swatches

** This post was written by Fiona. She no longer blogs for Swatch And Learn. However, Mary still continues to blog and will be happy to reply to your comment. **

Meh. If there ever was a word to describe e.l.f. Girly Mineral Eyeshadow, that’s what I would use. I’ve tried hard to like this color – really, I tried! But it just doesn’t do it for me. It’s a dusty mauve purple that is super dull, IMO. Plus, I don’t like the name “Girly” – why assign a gender to a color or a characteristic?

Anyway, it’s not just the shade I don’t like. Everything else about this eyeshadow gets a barely passing C- grade from me. Come see more.

e.l.f. Girly Mineral Eyeshadow Swatches & Pictures

elf Girly Mineral Eyeshadow Swatches

e.l.f. Mineral Eyeshadow Girly

Claims: TRUSTED, but Product: BUSTED

    Soft, translucent shade
    ? Minimize the appearance of fine lines
    Easy to apply
    Easy to blend
    Can be applied wet

Key Notes

  • Name: e.l.f. Girl Mineral Eyeshadow
  • Amount: 0.03 oz.
  • What I Paid: $1.50 US (was on sale; retails for $3 US)
  • Price Per Unit: $50/oz.
  • Other Colors Available: Elegant, Celebrity, Sweet, Mysterious, Golden, Wild, Temptress, Confident, Sassy, Glamorous, Seductive, Natural, Innocent, Enchanting, Partier, Caffeinated, Earthy, Socialite, Royal, Angelic, Trendy, Outdoorsy, Dreamy, Beachy, Smoldering, Flirty
  • Where to Buy: e.l.f. website

elf Girly Mineral Eyeshadow Review


As I described in the opening, it’s not a stop-traffic shade. When it first goes on, it looks a little like a frosty fairytale pink that is barely noticeable. Apply more, and you get a deeper dusty mauve shade. There is a subtle shimmery finish to it, but it’s not very apparent. Also, you don’t get huge color payoff with this since it’s not pigmented, so you’ll end up using more.

I personally am not a fan of colors like this. A bit too dusty for me. It’s kind of similar to Everyday Minerals Smokey Pink, which I like more because it has a richer tone to it and LOTS more sparkles!

Consistency & Application

elf Girly eyeshadow applies just OK, and there isn’t much fall-out. Bad thing, though, is that some of the fine powder clumps together a bit. To solve that, just dip your brush into the shadow and break it apart on the lid. Not a huge deal.

The bigger problem: it doesn’t really apply evenly. I get a blotchy application with some spots darker than others. You have to work harder at it for an even look.

elf says you can use this shadow wet or dry. True – you can. But when applied wet, it still doesn’t have that saturated color. I suggest using a primer instead to really intensify the “Girliness.”

Lasting Power

Another reason why a good primer is needed: this shadow will fade and crease when worn alone. On primed lids though, it lasts me until the end of the day without any issues.


Yes, elf Mineral Eyeshadow Girly is blendable, but be careful! Because it’s not pigmented, it’s sooo easy to blend too much and lose the color.


Cute. The little round pot holds a fairly decent amount. My only issue with the packaging is that I have trouble dispensing the product from the filter holes. But I think that’s more from the powder clumping than the holes being too small.


  • Affordable
  • No parabens, preservatives & chemical dyes
  • Contains vitamin A & B

  • Can clump
  • Easy to over blend
  • Fades & creases without primer
  • Goes on uneven
  • Not pigmented

Final Verdict: 5.9/10

“That don’t impress me much”  is exactly how I feel. It’s not a shadow I’d buy again, and it’s not a color I’d be excited about wearing.

What do you think? Am I crazy to not love elf Girl shadow? Tell me – I won’t get offended!


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