If you’re reading this, chances are that you’re a beauty enthusiast like me and you spend a good chunk of change at Sephora (also known as a makeup paradise).
But with the Sephora Epic Rewards fiasco yesterday, many have been referring to it as a Sephora Epic Fail!
Is Sephora now a paradise lost?
Today, I share with you my honest, raw opinion about how everything unfolded.
Although it’s a departure from my usual nail-polish and beauty-product reviews, I feel that the topic is worth discussing because: 1) This is a beauty blog, 2) Some of my readers were probably affected, and 3) I was one of the people who tried to score the Sephora Epic Rewards and didn’t.
This post isn’t a rant. It contains constructive criticism and my viewpoint as a customer, the marketing missteps I think Sephora made, and how the company should see it as a lesson to be learned, so they can avoid making the same mistakes again and avoid a similar hailstorm of complaints.
Although I feel like I’m in the minority here, despite them being under attack from all angles, I still support Sephora and hope that they’ll find their footing again.
For the record, I’m very disappointed in what went down yesterday. They dropped the ball.
Readers, get comfy, and start painting your nails because this post is very text-heavy!
Also, if you were affected by the Sephora Epic Rewards event yesterday, how did you feel about it? Even if you didn’t participate, but heard about it, I’m curious to see which way the pendulum swings for you.
P.S. I added the caption to the image of Chris Bosh, which is from my video clip I posted over a year ago on Instagram. I think it expresses how a lot of Sephora customers feel.