OPI She’s a Bad Muffuletta! from the New Orleans Collection is a sassy creme, and as you’ll see later in this post, it sometimes pulls red and other times pink on me. It made me check my nails out in different lighting often because I was curious which way it would lean.
While OPI She’s a Bad Muffuletta! has a name that suggests it wants to be bad to the bone, I think it’s a very easy-going and wearable shade for virtually any occasion. A big ole softie! 😉 It’s bright, but at the same time, it’s also nothing wild and crazy.
In other news…
Today, I’m participating in the #KeepInstagramChronological campaign, and I urge you to also join the cause and take a stand. (Search the hashtag on Twitter or Facebook. There’s also a petition you can sign, which, at the time of me writing this, already has 142,963 supporters.)
It’s simple. To participate, don’t use Instagram on Friday March 18, 2016.
Why? Recently, Instagram unveiled their strategy that they plan to roll out sometime soon. It will change the order of your feed and what shows up based on an algorithm that decides for you what you’re more interested in seeing. Yeah, it’s similar to what Facebook did, and there was a huge backlash because of it.
From what I understand, Instagram plans to tweak the feed so that instead of seeing what’s being posted in the chronological sequence, you’ll see the more popular posts with higher “Likes” and views. What does this mean? More exposure for the “Big Guys” and less exposure for the “Little Guys.”
The beauty of social media is its ability to communicate news as it happens. Live. But messing with the order manipulates that.
Instagram claims that all the posts will still show up, but just the order will be different. I still think that will have negative repercussions for the Little Guy who doesn’t have a huge following and counts on exposure and an equal playing field to gain traction.
Not everyone is going to sift through dozens of Instagram photos. Most will scroll through a few, and since the first few will be the more popular posts, the rest will be ignored.
Maybe Instagram could have a toggle feature in the app, so that people could choose which viewing mode they want to use.
Forcing the algorithm on us seems like a step towards turning Instagram into another advertising platform where small businesses and accounts will be cornered into having to pay for exposure in order to compete with the corporate giants. I don’t like that, and since I use my social media for personal reasons and as a hobby, I would never pay to boost my exposure or to increase the number of people who follow me.
I strongly believe that everyone matters, not just the popular people and brands, which is why I’m participating. Also, I prefer organic engagement instead of artificial engagement.
If you don’t want to turn on notifications for people you follow on Instagram, start “Liking” more of their photos and/or videos now so they will show up in your feed later when Instagram rolls out their plan. If you don’t, it’s possible that you may have to really hunt to see those posts in the near future.
Hopefully, through the power of the people banding together and not using Instagram for one day, we can show them that the algorithm is just a popularity contest. Maybe they’ll rethink the strategy and listen. Time will tell.