OPI Matte Top Coat Press Release & Promo Picture

OPI Matte Top Coat Press Release & Promo PictureA manicure that looks wet and shiny is true love to me, but sometimes it’s fun to play with a matte look.

Have you seen glitter polishes with a matte top coat? They look like sea glass and have a whole other mesmerizing effect!

Perhaps you’re interested in trying the look, but you don’t want to invest yet in a full bottle of a matte polish.

This is where the OPI Matte Top Coat comes in.

You can use it over any of your existing nail polishes, and it gives you the mattified look.

If you use it with a nail striper, you could even create neat effects – like matte tiger stripes over a shiny base.

OPI’s PR has a bottle of this heading my way, so I’ll be sure to try it out and give you a full report in a future review post.

Official press release sent to me by PR:

Matte is the New Black!

Redefine Color with New OPI Matte Top Coat

OPI Matte Top Coat instantly transforms glossy nail lacquer to a matte finish when applied over any OPI hue. Matte Top Coat provides sealing protection, without shine and protects nails from chipping, making manicures last longer. With a matte, transparent finish, Matte Top Coat is designed to leave nails velvety smooth and creates a touchable texture for an edgy appearance.

“A matte finish can be worn over any OPI nail lacquer shade and should be applied after the base coat and primary coats of color to give nails a unique look,” says Suzi Weiss-Fischmann, OPI Co-Founder VP & Artistic Director. “Using Matte Top Coat to transform any shade in your collection makes it a more versatile and budget-friendly way to embrace the matte trend. Give your favorite lacquers an update with a new finish without altering the color.”

Matte Top Coat contains no DBP, Toluene, or Formaldehyde. This product includes OPI’s exclusive ProWide™ Brush for the ultimate in application.

OPI Matte Top Coat will be available April 2013, at Professional Salons and Spas across Canada for $10.95 CAN suggested retail.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

OPI Matte Top Coat Press Release & Promo Picture

Do you dig the matte look? How would you use this matte top coat in nail art? Which nail polish would you wear under this?


15 thoughts on “OPI Matte Top Coat Press Release & Promo Picture

  1. Joyce

    I’ve been using a matte top coat from a different brand for a while as I really love the finish, so I can’t wait to try out OPIs version… especially with a bright glittery polish under it (my favorite: OPI DS Luxurious, I’ve never wore the combination without getting compliments 🙂 )

  2. Fedoraharp

    I find it odd that OPI is marketing this as though it were a revolutionary idea. I mean, matte topcoats have been around for years at this point, and mainstream for at least one year.

    I wonder what motivated them to try and play this angle? There were so many ways they could have made it sound better without sounding clueless (we’re reinventing the wheel here you know). It’s better than other brands. It’s more matte. It’s more durable. There’s more in the bottle. It dries faster. Any of these would be completely valid marketing techniques. (whether they’re true remains to be seen, but who says adverts are truthful?)
    Fedoraharp recently posted: Vlog #2- Dreams (part 1)

      1. Fedoraharp

        Just to clarify- I definitely don’t mean that as an insult to OPI overall. OPI is pretty much my most coveted brand! I’m just a little bemused by their marketing strategy in this case.

        1. Mary Post author

          Hey Fedoraharp!

          Not to worry! 🙂 It’s actually good that you think critically and question things. Keeps the mind sharp and active. (I didn’t perceive your initial comment to be negative. As a nailphile, I understand how you’d think that.)

  3. Lizzy

    I think I have four bottles of matte topcoat. lol Always good when more people jump in, though. Still a little skittish over my inability to find crackle for a year or so, thought it was gone forevers! I don’t care how many people are “totally over” something, not being able to find something you used to love is devestating for those of us not over it. :p So, yeah, hurray matte!! LOLZ
    Lizzy recently posted: Butter London: Bossy Boots & Zoya: Manhattan Mixer

    1. anotherCristina

      I’m sorry to hear about your problems obtaining crackle. If you have access to Sally’s, they will be having a sale this weekend where you should be able to find lots of crackles at 1/2 off.

    1. Mary Post author

      Hey anotherCristina!

      Even if it’s the same as the matte top coats from other companies, I’m just glad that they’ll have their own. 🙂


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