Here’s a quick second post for today.
I received the official promotional pictures from PR for the China Glaze Colours from the Capitol Collection and wanted to share it with you. Maybe you’ve already seen it, but I’m posting this just in case you haven’t heard the news.
This is all the information that I have, but when I get more, I’ll either edit this post to include it, or I may publish a whole new post and just link to it here.
Note: I received more press release information and bottle pictures. Scroll down to the red “Press Release sent to me by PR” to see.
Promo information sent to me by PR:
“This collection of 12 new nail polish shades is inspired exclusively by one distinct setting in The Hunger Games – the Capitol of the nation of Panem. Awash in lavish fashion, food, and entertainment, Capitol citizens enjoy extreme cosmetics and body modifications, bold wigs, and outlandish costumes.”
I haven’t read any of The Hunger Games books. *Gasp* Yeah, I know, right? 😛 So I can’t put any of these names into context. For those of you who know more about the books, what do you think of the names of these polishes?
From the above promotional picture, I have a feeling that I’m going to fall in love with Agro, Smoke and Ashes, Luxe and Lush, Harvest Moon, and Electrify!
What are your picks? Have you read The Hunger Games books? Who’s your favourite character and why?
Press release sent to me by PR:
With THE HUNGER GAMES about to begin, Capitol citizens can show their support for their chosen district through China Glaze®’s exclusive Capitol Colours nail polish collection. The collection combines rich cremes, soft shimmers and bold glitters to create the limited edition 12 shade nail polish collection inspired by the most anticipated movie release of the year.
The China Glaze® Capitol Colours collection includes the following shades:
Dress Me Up – A stripped down dark rose pink crème
Foie Gras – Decadent dark crème taupe
Fast Track – Soft sandy brown with a gold metallic shimmer
Hook and Line – Pearlescent light grey
Stone Cold – Matte slate grey with shimmer
Smoke and Ashes – Black-based teal with multicolored shimmer
Agro – Moss green with gold shimmer
Mahogany Magic – Reddish-brown crème
Harvest Moon – Crystallized copper shimmer
(Click here to see my China Glaze Harvest Moon swatches & review!)
Riveting – Bright orange shimmer
Electrify – High-wattage gold and ruby red glitter blend
Luxe and Lush – A high octane flaky overcoat
The release of the collection follows the debut of the China Glaze Capitol Colours consumer and beauty trade advertising campaign featuring the story’s Effie Trinket, who is assigned by the Capitol to escort and prepare the Tributes from District 12 for the 74th Annual Hunger Games. The ad features the tagline, “What will you be wearing to the opening ceremonies?,” encouraging fans of THE HUNGER GAMES to support their favorite tribute and district by wearing a corresponding shade. Full-page ads will run in the March issue of teenVOGUE, People Style Watch and InStyle.
China Glaze® Capitol Colours will be available in early March 2012 at salons and specialty beauty retailers including Sally Beauty Supply and ULTA stores, coinciding with the release of THE HUNGER GAMES in theatres March 23, 2012. Individual shades retail for $7. The collection will be available in a 12-piece counter display as well as open stock colors.
China Glaze® is free of DBP, toluene, and added formaldehyde. China Glaze® nail lacquers are available through salons and professional beauty supply stores nationwide. For more information, visit: www.chinaglaze.com or follow China Glaze on Facebook and Twitter: http://twitter.com/ChinaGlaze
China Glaze® is a division of American International Industries.