Officially launching on June 14th, the Essie Gel Couture line boasts 42 new colours with a luxurious bottle design with a twist – literally! It mimics the swirl of a perfectly tailored gown.
The wand is also twisted to help the polish collect onto the brush for superior results, and the bristles are much wider than those of a regular Essie brush. Additionally, the bristles have a tapered cut, which helps makes application a breeze. (You can cover your whole nail in a single swipe, if you want.)
The formula is designed to help manicures last for up to 14 days with a gel-like shine, and you don’t need a UV or LED lamp to use Essie Gel Couture nail polishes, as they are applied like regular lacquers.
The base coat is built into the colours, which is convenient and time-saving. After painting on the colour of your choice, you just need to apply a shiny top coat to seal everything in. (They have released a new top coat specifically for this line.)
Back in May 2016, I attended an exclusive reveal of the Essie Gel Couture line, which was held in Toronto.
The luxurious treatment began even before I arrived, as I was encouraged to arrive with Uber, complementary of PR!
There were drinks and appetizers offered by friendly servers. Also, the setup displaying the new nail polishes and the ‘atelier to after party’ theme was everywhere you looked.
Rita Remark (Essie’s Global Lead Educator) introduced Essie Gel Couture during a short presentation, there were opportunities to get your nails painted by nail technicians, and you could win the paintings that the talented Margaret Lipsey worked on live! (She is the woman behind PIstache and Rose.) More on all this later in the post!
Keep reading to see more photos that I snapped during the event. Also, I show you close-up bottle shots of some of the colours, as well as the official press release for further details.
Edit: I’ve updated the bottom of this post to include images of all 42 shades in the Essie Gel Couture Collection, which is broken up into four sections: Atelier, First Look, Runway Show, and After Party.