On Thursday July 7th, because I was a Sephora VIB Rouge member, I was invited to the Sephora Yonge-Eglinton VIB Rouge Opening Party to preview the newest store located at Yonge-Eglinton Centre (2300 Yonge Street in Toronto).
The Sephora Yonge-Eglinton store opened to the public on Friday July 8th, and I highly recommend that you check it out, if you haven’t already.
Even with the crowds of people at the party, I still found it very spacious and large. Everything was set up beautifully, and if you take public transit, it’s extremely convenient.
This exclusive Opening Party allowed VIB Rouge members (and a guest) to shop for products, check out the displays and store layout, as well as enjoy appetizers, champagne, and marketing activations.
There was a professional photographer who went around the store and snapped candid photos. (The photo shown above was one I saw shared on Instagram on Friday.)
It’s so funny because, if you take this photo out of context, it looks like I just bring champagne to sip wherever I shop! 😉 Haha, I don’t. There were servers who came around and offered drinks and yummy food.
Even the champagne they offered us had raspberries in it! 🙂
On my nails: Zoya Logan (This is one of my all-time favourite green nail polishes.)
Read the rest of this post to hear more of my thoughts on the new Sephora Yonge-Eglinton store and more!
Shiny & New
It was such a unique experience to see each aisle laid out all pristine. The testers were untouched, the fragrances hadn’t been sprayed, and there were no fingerprints in sight! (Of course, that all changed during the party, as all of us VIB Rouges played with the makeup and made the cosmetics feel loved.) 😉
Scent My Way
One of the fragrance specialists helped steer me toward new scents that I have never tried before, based on my request to point me in the direction of warm and spicy notes. I told him that I really enjoyed Elizabeth & James Nirvana Black, and that I was looking for a fall fragrance that was warm, spicy, sensual, and that had a hint of masculinity to it without being a straight-up scent for men.
He let me try Tom Ford Noir de Noir, and I really enjoyed it. He also prepared a sample of it for me to take home, so that I could wear it and see how it worked with my body chemistry. (It came in its own branded bottle and box, which was a lovely and luxurious touch!)
Since I also was curious about a sweet fragrance that wasn’t necessarily young and sickly, he suggested Atelier Cologne Vanille Insensee Cologne Absolute, which I found to be a light, fresh take on a sweet scent without smelling like artificial candy. I can see this one as being an anytime, carefree scent. (He also was kind enough to provide me with a sample of this.)
As I walked around to drool over the products in each aisle, I was handed a map of the store, which showed the many marketing activations that you could participate in:
Limited-Edition Kat von D x Sephora Canvas Tote
If you spent at least $50 CAD on anything in the store, you got a limited-edition large canvas tote that featured a design sketched by Kat von D!
It opens up like a beach tote, so there’s no zipper. On one side, there’s a beautiful face with “Toronto” in gothic script, along with Kat’s signature. On the other side, it says “Sephora Loves Toronto”. It also has a convenient small pocket on one side.
The tote is very sturdy, and you can use it to carry very heavy things. It’s not flimsy or thin in the slightest. To give you an idea of how strong it is, you could carry bricks in it, and it wouldn’t fall apart. Why you would carry around bricks? No idea!
The Dent I Made
I ended up buying two items, which are pretty much staples and nothing too wild:
- NARS Orgasm Blush (the jumbo 8 g / 0.28 oz. size)
- Kat von D Shade & Light Eye Contour Palette
I’ve wanted both of those items since they first came out, and it’s my first time owning them. Although they’re on the pricey side, they include colours that I will easily be able to incorporate into everyday looks, so they were worth the investment.
Since I spent over $50 CAD, I got the Sephora bag, and the cashier told me that I had also renewed my VIB Rouge status for another year with this purchase. (Oh boy – I was both excited and embarrassed about that.)
As a gift for securing my VIB Rouge status until the end of 2017, I got a red box that contained an exclusive mini NARS blush (in Goulou) and a little pamphlet saying thanks and also that included a coupon that I could give to a friend to redeem for a free 45-minute Sephora makeover.
When I got home, I noticed that inside the free canvas bag, they also included a bunch of deluxe-sized samples:
- Estee Lauder The Estee Edit Flash Photo Powder in 01 Blue Bright (6 g / 0.21 oz.)
- Estee Lauder The Estee Edit Pore Vanishing Stick (7 g / 0.24 oz.)
- Bite Beauty Amuse Bouche Lipstick in Kimchi (1.55 g / 0.05 oz.)
- NEST Citrine Eau de Parfum (3 mL / 0.1 fl. oz.)
- NEST Midnight Fleur Eau de Parfum (6 mL / 0.2 fl. oz.)
- NUDE Stix Intense Matte Lip + Cheek Pencil in Belle (2.5 g / 0.088 oz.)
- Kate Somerville ExfoliKate Intensive Exfoliating Treatment (7.5 mL / 0.25 fl. oz.)
- Kate Somerville Goat Milk Moisturizing Cream ( 7.5 mL / 0.25 fl. oz.)
- Sephora Argan Hand Mask (1 pair)
I had a good time checking out the new Sephora store, and I’ll definitely be returning to this location. It’s so large – I think it’s bigger than the one at the Eaton Centre, but I’ll need to see it again during normal shopping hours to get a better feel for the store. (During the Opening Party, it was packed, yet it still felt spacious!)
What’s your favourite Sephora store location, or do you prefer to shop online?