Guess what? Maybelline New York Celebrates Its 100th Anniversary!
To commemorate this milestone, they’re releasing limited-edition Maybelline makeup and a nail polish with special packaging.
The Maybelline 100 Anniversary Collection will be available on May 12th in drugstores and mass market retailers across Canada.
PR kindly provided me with a thoughtful gift bag full of goodies on Friday. Needless to say, it was a fun way to usher in the weekend!
They also provided four postcards featuring vintage Maybelline ads, which I find especially interesting. Over the years, marketing campaigns for makeup have changed, and you can learn more about a society by studying them.
In this post, I show you a closer look at the makeup plus nail polish, and I swatch the lipstick, eye shadow, and nail polish.
Edit (Sunday May 3 at 11:15 am): I wanted to share the official press release provided to me about Maybelline’s history, what it stands for, and their inspirational journey in the makeup world. You can find it at the very bottom of this post.
It’s lengthy, but I’m sure that you’ll learn something new about the brand that you didn’t already know, which is worth the effort.
So far, out of all the press releases that have been provided to me for blogging purposes, this was my favourite to read because it went into depth about the brand’s history through a social lens and how Maybelline built up its empire to amplify its message that women are smart, strong, and beautiful.
Yes, the press release at the bottom is long (my fingers know all too well as I was typing it up to share with you! Thank goodness my typing speed is 95-100 words per minute), but I think you’ll find Maybelline’s story to be impressive and inspiring!