Category Archives: Press Releases & Promo Pics

Zoya Seashells & Sunsets Summer 2016 Collection

Zoya Summer 2016 Collection Seashells Sunsets

Yesterday, on social media, I shared with you the news that just dropped: the Zoya Summer 2016 Collection is available for sale on Zoya’s website!

It’s divided into two sections:

  • Zoya Seashells Collection: Textured PixieDusts
  • Zoya Sunsets Collection: One coat creams

Feasting my eyes on the wide variety of colours, this looks like a fun set, and I’m excited to see that there are two greens in the mix: Cece and Ness.

I think that Zoya releases more greens than any other mainstream nail-polish company off the top of my head. Wish that more brands would be as fearless with colour like Zoya!

Ever since textured nail polishes became trendy long ago, I hopped on that bandwagon. Still not tired of it! It’s possibly the only nail trend that has kept my interest for such a long time. Their dry time is faster than a ferret amped up on coffee (don’t feed your pets that), and the PixieDust formulation is particularly refined with saturated pigmentation.

The creams are supposed to be one-coaters, which is always a good thing, even if I use a minimum of two coats for a standard manicure.

Those of you who do nail stamping and other nail art regularly might also want to check out these creams because they should show up better in your designs.

See the rest of this blog post for more images of the Zoya Summer 2016 Collection!

I’ve included images of their new lipstick shades and gift sets, as well as the official press release, in case you want all the details.

Have you tried any Zoya lipsticks? I haven’t, but I’m curious!

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Essie Bridal 2016 Collection Swatches

Essie Bridal 2016 Collection Swatches

The Essie Bridal 2016 Collection, which is currently available, has colours that interest me more than the ones from previous years. (It could be because there’s a green…and you know that there’s always a spot in my heart for it.)

As a whole, the Essie Bridal 2016 Collection makes me think of spring blossoms. And while many brides sport pink, peach, or white on their nails as they walk down the aisle, I think it’s refreshing that Essie included a purple, a green, and a bolder colour.

What colour did you or would you wear on your nails for the Big Day?

When it came to the formula, Mrs Always-Right (dusty rose) was the most pigmented and only needed two coats. (It figures that she’s ‘always right’…hehe!)

Tied for second best were Passport to Happiness (green), Groom Service (purple), and Between the Seats (pale grey lilac), which looked their best with two to three coats.

In last place were Steal His Name (peach) and Coming Together (pink), which I needed to use three coats to fully cover the nail. (Tip: To get better coverage with these, I suggest that you wait several minutes in between coats. If you just slap on each layer, you might get slight bald patches in some areas of your nails.)

Later in this post, you’ll see some bottle shots and close-up swatches of every colour in the Essie Bridal 2016 Collection. Additionally, I’ve included the official press release, in case you want to read the colour story for further details.

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Zoya 2016 Earth Day Exchange

Zoya Earth Day 2016 Exchange

Earth Day is quickly approaching, and you know what that means – the Zoya 2016 Earth Day Exchange is here again!

Starting tomorrow (Monday April 18) until April 30, Zoya is helping you to recycle your old or unwanted nail polishes and giving you Free Shipping and 50% off your US/Canadian Zoya.com Order!

Zoya 2016 Earth Day Exchange

ZOYA EARTH DAY NAIL POLISH EXCHANGE 2015 – STARTS MONDAY – APRIL 18, 2015!

Let us handle the nail polish recycling for you!

With over 300 long-wearing nail polish shades rooted in a healthy philosophy, it’s no surprise that Zoya is committed to helping you green your beauty routine! That’s why each year we give you the opportunity to exchange any old nail polish bottles that you may have laying around your house collecting dust, or that are not BIG5FREE* formulas, for brand new toxin-free** Zoya Nail Polish shades. You can rest assured that your unwanted polishes will be disposed of in an environmentally friendly manner. Helping the earth is easy… all you have to do to get started is pick out your NEW Zoya colors at zoya.com, follow the promo instructions below and checkout. Let us do the rest!

How the ZOYA EARTH DAY NAIL POLISH EXCHANGE works

  1. Visit www.zoya.com and add a minimum of 6 bottles of Zoya Nail Polish (no more than 24 bottles) to your cart. Minimum 12, maximum 48 for professional accounts.
  2. Apply Code: ZGREEN and a 50% credit will be added to your exchange order – free shipping included!
  3. Complete checkout and you’re all set! If you need further instructions (including info for our professional program) on sending back your unwanted polish click HERE.

The exchange runs on the honor system, which means you are not obligated to send in your unwanted polish – we assume you’re going to do the right thing! Many people donate the polish to a local cause instead, which we fully support. If you choose to send back your polishes, please check with your carrier of choice for shipping guidelines and restrictions for nail polish. For full promotion terms & conditions and instructions on how to send in your polish, click HERE.

USE CODE: ZGREEN
Offer valid 4/18/16 – 4/30/16 (11:59pm EST)

* **BIG5FREE, TOXIN FREE: Zoya Nail Polish Formula contains no formaldehyde, formaldehyde resin,
dibutyl phthalate, toluene or camphor.

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Pretty Serious Post Apocalyptic Princess Collection (Part 2) Swatches

Pretty Serious Post Apocalyptic Princess Collection Part 2 Swatches

The Pretty Serious Post Apocalyptic Princess Collection grows bigger with the second instalment: six new colours that are already available now!

Pretty Serious Cosmetics is an Australian indie company that offers vegan, cruelty-free nail polishes and international shipping.

Karen, the owner and Managing Director of the company never ceases to impress me with her vast imagination because her creations are always special with interesting colour combinations and finishes!

The formula on all of these were great – easy to apply and wonderful coverage with just two coats.

It’s hard to choose a favourite in the Pretty Serious Post Apocalyptic Princess Collection (Part 2) because they’re all so gorgeous! But, if I absolutely had to make a choice, I’d go with Bump-Dee-Bump, followed closely by Forbidden Zone (red) and An Uzi from Daddy (purple).

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Essie Summer 2016 Collection Swatches

Essie Summer 2016 Collection Swatches

Get ready to dip your nails into the hottest summer colours because the Essie Summer 2016 Collection officially launches on May 17th across beauty destinations in Canada!

The first thing that stood out to me is that there’s a black nail polish in a summer collection. You know how happy that makes me? I’ve always been a strong believer that you should enjoy any colour you want regardless of what is ‘in season’ or expected.

I’ve been known to sport black manicures in sweltering August and blinding neons during February’s frost. That’s why seeing a dark colour in the Essie Summer 2016 Collection made me smile – it encourages going against the grain, which can oftentimes be quite refreshing!

The formulas on all of these were excellent because I only needed two coats to get full coverage.

It must be noted that Coconut Cove (white) pleasantly surprised me because it wasn’t a streaky, sheer mess, which is typical of many white nail polishes. It covered very well!

Another honourable mention goes out to Tribal Text-styles (black) because the formula was extremely pigmented and smooth with the ideal consistency.

Loot the Booty (sapphire blue) and Viva Antigua! (turquoise) are both gorgeous with a delicate sparkle, and after Tribal Text-styles, they’re my favourites in the collection.

When I swatched Berried Treasures (berry), I wondered, “Is it an Essie Brides No Grooms dupe?” You may remember it from the Bridal 2015 Collection. Since some of you may also be curious, check out the bottom of this post because I did comparison swatches that answer the question.

Additionally, this post includes the official Essie Summer 2016 Collection press release and Rebecca Minkoff’s editor’s note (she’s Essie’s Global Colour Director), in case you want to know the inspiration behind the colour selection.

P.S. Yes, I’m a green nail-polish lover and maybe sometimes I’m immature, but when I read the name Berried Treasures, it made me think of buried treasure…as in the green kind. Am I the only one?

Edit (April 12, 2016): One of my readers asked me on social media if there’d be a mini set for this collection. I sent over an e-mail to find out. Turns out that, YES, there will be a mini set, and it will include all the shades! If I receive more information, I’ll add it here.

Edit (April 15, 2016): Someone on Instagram wondered how they compared, so I added a comparison swatch of Essie Hiking Heels with Essie Color Binge in this post and on my social media.

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OPI Alice Through the Looking Glass Collection (OPI Brights 2016 Collection)

OPI Alice Through the Looking Glass Collection OPI Brights 2016

Circle your calendars for May, and celebrate your ‘unbirthday’ with the Mad Hatter of nail polish!

Things are getting curiouser and curiouser, as we tumble down the rabbit hole towards the OPI Alice Through the Looking Glass Collection (the OPI Brights 2016 Collection)!

Whether you want to paint the roses (err…nails) red, blue, or another colour, there’s a shade in the OPI Alice Through the Looking Glass Collection that’ll be your cup of tea.

Which colours are you most looking forward to?

I’m excited to see the nail polishes I put in the top row of my collage because they remind me the most of Alice and her dress.

Also, yes, this OPI Brights 2016 Collection is a tie-in to the Disney movie with the same name.

I’ll probably end up watching it just because the late-and-great Alan Rickman plays the Caterpillar. I highly respect Alan Rickman as an actor and as a person. On a superficial level, I love his voice so much, and I know that I’m not alone. (He could literally just read the names of all the nail polishes in my Helmers, and my heart would beat three times faster!)

P.S. The special-edition black polish with silver, What Time Isn’t It?, reminds me of a book I had when I was a child. It was called What Time Is It When It Isn’t?, and I remember loving the title. (The book never gave any answers, which made it more interesting.) After reading that book, whenever anyone asked me for the time, I secretly always wanted them to ask me, “Excuse me, but what time is it when it isn’t?” Even to this day, I have a strong urge to ask or get asked that question! It stuck with me all these years.

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OPI Infinite Shine Spring 2016 Collection

OPI Infinite Shine Spring 2016 Collection

With an April launch that’s not far away, the OPI Infinite Shine Spring 2016 Collection waves to Old Man Winter with a handful of new nail polishes!

My little nail-polish-loving heart was bursting with happiness when I found out that OPI will be putting out another green. The name is punny, which I love: Olive for Green!

Reach for the Sky also caught my attention, and the name immediately made me think of Woody from Toy Story. (Sigh – love that trilogy. All the movies make you feel warm and fuzzy.)

Sunrise to Sunset looks like a great orange that’ll easily transition from spring to summer.

Those are my top three picks based on the information I have without seeing the bottles in person yet. Which are yours?

Edit: I did swatches of the entire OPI Infinite Shine Spring 2016 Collection here! Check it out, and then come back later for when I do in-depth reviews on individual colours.

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