Category Archives: Press Releases & Promo Pics

Enter the Redbook Contest for Your Chance to Name a Zoya Nail Polish

Have you ever wanted to name a Zoya nail polish? Well, if you’re a Canadian or United States resident, this could be your once-in-a-lifetime chance!

Zoya has teamed up with Redbook magazine to offer a unique opportunity that I’m sure many nailphiles will be pretty happy about.

Enter the Redbook Contest for Your Chance to Name a Zoya Nail Polish!

There are three Zoya nail polishes: a red, plum, and gold

Redbook Name a Zoya Nail Polish

You can also see them shown below (as they appear in Redbook magazine’s September issue on page 60):

Name a Zoya Nail Polish Redbook Contest

To enter, all you have to do is submit a polish name for one of the shades. (The name should be a woman’s name, since all of Zoya’s polishes are named after women.) Then, in two to three sentences, explain what inspired you. Do all of this via the online entry form (linked further down in this post) by September 14 for your entry to qualify.

Redbook magazine’s editors will choose three winners based 50% on creativity and 50% on originality.

Zoya will launch the polishes with the chosen names in an upcoming holiday collection, and the winners will each receive gift sets!

See the rest of this post for further details.

P.S. Today, I took time off work so that I could spend the day at the ex. No, not an old boyfriend’s place. The Ex is the CNE (Canadian National Exhibition)! My mom wanted me to go with her and a couple of her friends.

Follow me on my Instagram, Snapchat (username: swatchandlearn), and Twitter especially because I plan on posting some photos and/or videos during the day. It’s been a while since I went to the CNE, and it’s officially the CNE’s opening day this year!

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Essie Fall 2015 Collection Swatches, Bottle Shots & Pictures

Essie Fall 2015 CollectionOn Friday, I received a package from PR: the Essie Fall 2015 Collection!

It includes six new shades designed by Essie’s Global Colour Designer, Rebecca Minkoff: Leggy Legend, Color Binge, With the Band, In the Lobby, Bell-Bottom Blues, and Frock ‘n Roll.

The Essie Fall 2015 Collection will officially hit Canadian drugstores, salons, and other beauty destinations beginning August 25th.

In this post, I’ve got a sneak peek at the entire collection, as well as a glimpse into part of the press booklet.

I snapped lots of photos, so you’ll see my quick swatches, up-close bottle shots, and even a nail-art design that you can recreate using the shades in this collection (I included the tutorial).

As usual, stay tuned because I’ll be wearing some of these as full manicures, and in-depth reviews with tons of swatches will follow.

The colours I’m most excited about and that I’ll probably wear first are Leggy Legend (the bronze), Frock ‘n Roll (the shimmery espresso), and Bell-Bottom Blues (obviously the blue). However, I’m itching to try the orange red because, at the time I’m writing this post, I’m craving something bright. So maybe that one will be first.

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Zoya Focus & Flair Collections for Fall 2015

Zoya Focus & Flair Collection Fall 2015Although it’s still summer, I have a sneak peek into an autumn collection that’s available to be pre-ordered now!

Zoya sent me the official press release for the Zoya Focus & Flair Collections for Fall 2015 a few days ago.

Fall is my favourite season in general because I consider it to be the most romantic and dramatic. That’s when fashion, beauty, and food speak to me the strongest. With spices and pumpkin treats enticing my palate, cozy textures cradling me, and bold colours making a statement for manicures, autumn flirts with my senses!

While I haven’t seen the Zoya Focus Collection or the Zoya Flair Collection in person, they’re en route to me, courtesy of Zoya, and you can expect some in-depth reviews. (Let me know if you’d like to see any shades reviewed first, and I’ll do my best.)

The Zoya Focus Collection consists of cremes, and if you’ve ever tried a Zoya creme nail polish, you know that they have one of the best, most consistently smooth formulations on the market.

The Zoya Flair Collection includes metallics that dress up your manicure like nail jewels.

Even though I love Zoya cremes, I’m most excited to wear the metallics in the Zoya Flair Collection because they look like the kind that can ‘light up’ your nails and make them look like they’re on fire!

See the rest of this post for all the information I have, including the official swatches and promotional pictures!

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OPI Venice Collection Press Release & Promo Pictures

OPI Venice CollectionYesterday, I received the official press release about the OPI Venice Collection, which is set to launch in August.

There are 15 shades in the OPI Venice Collection. Twelve of them will be added to the permanent OPI collection, and the other three will be limited-edition.

The limited-edition shades are Venice the Party?, Baroque…But Still Shopping, and St. Mark’s the Spot.

The images in this post are all I have for this press release. (I’ve e-mailed PR to see if I could get individual bottle shots to show you. If there are any available, I’ll be sure to update this post to include the photos.)

EDIT (July 29 at 6:37 pm EDT): I’ve updated this post to include photos of the individual bottles!

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Canadians, You Can Bring Back a Past Essie Nail-Polish Shade

Essie Bring Back

There’s always one colour that a company discontinues, even though you love it and thousands of fellow nailphiles also love it.

It can be disheartening when you’re found something that you consider to be of “Holy Grail” status, only to learn that it’s being discontinued or that it’s such a limited-edition shade, you never managed to get your hands on it to begin with.

Well a few days ago, I received a very interesting press release from the Essie PR team about a rare opportunity that I’m excited to share with you!

Guess what? With the Essie Bring Back campaign, you have the chance to bring back any past Essie nail-polish shade onto Canadian shelves!

In this post, I explain the easy process for how you can nominate any Essie colour of your choice via Facebook, Instagram, or Twitter.

For your nomination to count, you must submit your vote by August 3, 2015.

From all the nominations, Essie will then choose the top 12 requested colours on August 6. At that time, you can vote for your favourite until August 20 on Facebook. (Each person can only vote once at this time.)

The shade that earns the most votes will hit Canadian shelves in January 2016.

How exciting is this? (I’m definitely going to participate, but I need to think carefully about which colour I’m going to nominate – haven’t decided yet. Which colour would you nominate?)

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Britney Spears Fantasy Intimate Edition Perfume

Britney Spears Fantasy Intimate Edition PerfumeMy signature perfume that I have purchased bottle after bottle of (probably 6 of the 100 mL bottles and 3 of the 50 mL ones since it first launched) is Britney Spears Fantasy, the original version in the pink bottle.

Also, the last Christmas I spent with my dad before he passed away, he gifted me with around 8 of the 100 mL bottles because he knew it was my favourite. For this reason, the perfume will always be sentimental for me.

That fragrance is the one that garners the most compliments from strangers and friends, both females and males. But the most important thing? It makes me smell edible. (This is important to me because clearly I was a cupcake in my previous life.)

Since trying the original, I’ve also given the subsequent releases a spin and also tried other perfumes by different brands. I’m slowly and carefully building my perfume collection.

(Over the years, I’ve reviewed a bunch of the different Fantasy perfumes on here. Click here to see all of the Britney Spears fragrances I’ve reviewed since 2010.)

So when I was at a special Elizabeth Arden preview event last week and explored the fragrance station, my eyes zeroed in on the Britney Spears Fantasy Intimate Edition because it kept the spherical bottle and rhinestone design, but it was white with pink crystals.

(I gawked at it a lot, I guess, because even in a photo that Elizabeth Arden Canada tweeted, you can see me locking eyes with the new perfume.)

Britney Spears Fantasy the Intimate Edition is available starting this month!

Come check out the pictures and official press release of the Britney Spears Fantasy Intimate Edition Perfume, as well as some information about Britney Spears, herself.

P.S. I’ll be reviewing this perfume, so keep your eyes peeled like a banana.

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OPI Infinite Shine Soft Shades

OPI Infinite Shine Soft ShadesThe OPI Infinite Shine series has expanded to include six more colours, according to the official press release that I received from PR yesterday.

These are the OPI Infinite Shine Soft Shades that are available now: The Beige of ReasonNon-Stop WhiteEternally TurquoisePearl of WisdomBeyond the Pale Pink, and Go to Grayt Lengths.

I’m particularly excited to try OPI Infinite Shine Non-Stop White because it’s advertised as a solid, opaque white.

Lots of white nail polishes are streaky or take three or more coats to get fully opaque. I wonder if this one will be the one-coater that I’m looking for. (Even if it isn’t, I will get a lot of use out of it because it’s a staple colour for nail art.)

P.S. On Tuesday evening, I attended the Elizabeth Arden Fall Preview event held at the America restaurant on the 31st floor of the luxurious Trump Hotel in Toronto’s financial district! I had such a fun time and got to see the lineup of new makeup, skincare, and fragrances! (I posted a couple of photos on my social media including Instagram, if you’re interested.)

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