Category Archives: Press Releases & Promo Pics

World MasterCard Fashion Week Recap: Day 1 (Mikhael Kale)

Mikhael Kale WMCFW 2015 ShowHere’s my second blog post for today – a fun recap! :)

Yesterday at David Pecaut Square in Toronto, fierce models were strutting their stuff in the upcoming Mikhael Kale Fall/Winter 2015 fashion featuring dresses with intricate beading, retro-circle mod themes, and lots of textures for Day 1 of World MasterCard Fashion Week!

In this show, he sought inspiration from eras with memorable looks: the 50s, 60s, and 70s.

Mikhael Kale started his own label in 2007 and has been featured in numerous prestigious publications including The New York Times Style Magazine, Nylon, and Wallpaper. He has also dressed A-list celebrities such as Beyonce and JLo!

The creative philosophy behind Mikhael Kale fashion is that garments move and breathe, acting like an extension of the person who wears the clothes. They flatter the body’s silhouette and express its strength and delicate nature.

Grace Lee is Maybelline’s Lead Makeup Artist, and she whipped up a fun look that incorporated a fun and unexpected bright pop of colour.

She gave the inner corner of the eye that “Wow Factor” by using an everyday product in a novel way. Grace Lee used a lipstick to create that brilliant orange that graced each model that walked the runway.

First, she started with a smoky eye using Eye Studio Color Molten Eyeshadow Duo in Midnight Morph and Eye Studio 24hr Color Tattoo in Barely Branded for a neutral tone.

Lashes were coated with Lash Sensational Mascara for a dramatic effect, and brows were shaped using Eye Studio Brow Drama (the clear version).

To add that punch of colour to the inner corner of the eyes, Grace Lee used Color Sensational Vivids Lip Color in Electric Orange. This created an unforgettable, head-turning look!

Since the orange accent was the focal point, she kept the lips simple and fresh with Color Sensational The Buffs Lip Color in Nude Lust.

On the face, she used Face Studio Master Prime to create a wonderful glow, followed by the Fit Me! Foundation Stick and Fit Me! Powder. Then, she highlighted skin with Baby Lips in Quenched and Eye Studio 24hr Color Tattoo in Barely Branded.

Mikhael Kale WMCFW Day 1 2015

On nails, Rita Remark, Essie Canada’s Lead Nail Artist used Sand Tropez and Blanc.

Rita Remark said, “I sought to redefine the typical ‘nude’, utilizing neutral polish colours to make a statement nail look. The result is versatile, yet strikingly unique at the same time.”

Mikhael Kale WMCFW 2015 Essie

Check out the rest of this post for tons of photos of the Mikhael Kale fashion, as well as the makeup and nail looks!

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Zoya Delight Minis Press Release

Happy Friday!

As Easter draws closer, I have no doubt that some nailphiles will be decking their nails out with cute pastel polishes and doing all sorts of fun nail art. :)

So it was great timing that Zoya sent me information about the new Zoya Delight Minis in limited-edition boxes!

Zoya-Delight-Minis

Official press release: 

You’re never too old for an Easter Basket and Zoya Delight Minis are the perfect way to add a little something sweet to it without the calories! For a limited time, you can get the Zoya Nail Polish* Delight shades in special Limited Edition boxes!

These color cuties are available for Pre-Order NOW and will be shipping on 3/23/15!

SPECIAL
Get any 5 color cuties for $20 PLUS Free Shipping!
Use Code: MINI5

Head to www.zoya.com to pre-order these adorable minis now!

PS – they make the PERFECT gift!

*BIG5FREE: Zoya Nail Polish Formula contains no formaldehyde, formaldehyde resin, dibutyl phthalate, toluene or camphor.

If you’re interested, I have quick swatches of the entire Zoya Delight Collection. (That post also has a link to the official press release, if you’d like further information.)

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OPI Helps the Next Generation of Nail Techs with $25,000 in Beauty Industry Scholarships

I’m sneaking in a short blog post this evening because I received information about an OPI initiative that may be of interest to some of you.

Even though I’m not a nail technician or a nail professional by any means, I am a nail junkie, which means that I love promoting the nail industry and unique opportunities.

See below for the official press release to learn more about how you could earn an OPI scholarship!

OPI HELPS THE NEXT GENERATION OF NAIL TECHS
WITH $25,000 IN BEAUTY INDUSTRY SCHOLARSHIPS

OPI ScholarshipsTo support the future of beauty technicians, the OPI PRO Development Sector has made two $500 scholarships available each month to worthy students attending preferred* OPI Nail Technology or Cosmetology schools. Since 2004, two lucky winners have been chosen each month based on essays and personal recommendations. For students attending AACS Member Schools, nine $500 scholarships are available through www.beautyschools.org17 additional $500 scholarships are available through OPI various channels.

Last year, Charise Hunt, a student at the Grabber School of Design in St. Louis, MO, was one of the deserving OPI Scholarship winners for the month of February 2014. Charise graduated in April of 2014 and was licensed the very next month.  After 10 years of working in education helping children with special needs, she decided to turn her hobby of polishing nails into a full time career, and enrolled in cosmetology school. Charise explains, “While I love working on nails, I’ve also discovered that I truly enjoy the customer service aspect of the beauty business. It makes my day when customers leave feeling happy and good about themselves.”

Winning the OPI Scholarship helped support her journey from educator to nail professional. Charise says, “I never expected to win the scholarship. It was a complete confidence booster.  I wasn’t able to work while in school, so the scholarship provided financial assistance while also solidifying my decision to change careers.” Now Charise works at two salons—her sister’s full service salon, Essence of Beauty, as well as at Beauty Brands. Follow her budding career on Instagram at #ladylacquer_llc. To help turn your dreams into reality, like Charise, apply today through your OPI preferred* school or www.beautyschools.org.

*To qualify as a Preferred Nail Technology Program, every student must receive an OPI On the Go Nail Technology Kit as part of a Nail Technology/Manicuring Program.

*To qualify as a Preferred Cosmetology Program, every student must receive an OPI On the Go Nail Technology or Cosmetology Kit as part of a Cosmetology Program.

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My Exclusive Interview with Bill Baker, the Owner of Consonant Skincare

Consonant-Skincare-Bill-BakerThe skyline in my blog’s header pays homage to Toronto, the city in Canada that I call home.

Although I love to explore products and brands that hail from all over the globe, there’s a special place in my heart for local ones because I have a sense of Toronto pride.

Back in February, I had the incredible opportunity to ask some challenging questions and get great answers!

Here’s my Exclusive Interview with Bill Baker, the Owner of Consonant Skincare.

Consonant Skincare is proudly a Canadian company. All of their high-end 100% natural products are created and produced in Canada.

They have two locations in Toronto:

  • Flagship store is located at 2479 Yonge Street (Store hours: Monday to Saturday from 10 am to 6 pm & Sunday from noon to 5 pm)
  • PATH location is located at 120 Adelaide Street West, Unit R12 (Store hours: Monday to Friday from 8 am to 6 pm) – Opens March 16th

But aside from geography, what stands out is that Consonant Skincare products utilize the highest possible concentration of organic botanical ingredients. Instead of being a “Band-aid solution” for irritating skin symptoms, Consonant Skincare products are formulated to work in harmony with the body’s natural chemistry to improve the healthy appearance of skin with continued use.

Consonant Skincare products make skin appear firmer, healthier, and younger-looking without using synthetic ingredients like parabens, sulphates, petroleum ingredients, phthalates, and silicone.

One of their customer favourites, HydrExtreme, recently won the Grand Prize at the Canadian Beauty Innovation Awards!

See the rest of this post to read my exclusive interview with Bill Baker, the official press release, and information on how you could win their Ultimate Consonant Experience Giveaway ($5,000 CAD value that’s good for one winner and four friends)!

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20% off Everything at InglotCosmetics.ca (March 6-8)

As the mercury slowly but surely begins to rise and spring can be seen on the horizon, something else is heating up! ;)

If you’ve been lusting after INGLOT cosmetics, then now’s the time to whip out your Pogo Stick and pounce on the latest online promotion.

Enjoy 20% off Everything at InglotCosmetics.ca when you use the coupon code LOVEINGLOT today until Sunday March 8, 2015 at 11:59 pm EST!

INGLOT Toronto Canada Promotion

Redeem this online offer to save on:

What INGLOT makeup is on your radar? Is there a specific INGLOT product that you’d like me to review in-depth? Do you have a favourite INGLOT product?

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Pretty Serious Naileontology Collection Press Release

Pretty Serious NaileontologyThe Pretty Serious Naileontology Collection has one of the coolest themes for a nail-polish collection that I’ve seen in a long time!

It’s inspired by long-lost treasures, and if you’re a fan of Indiana Jones, the Pretty Serious Naileontology Collection will surely speak to you. (It also helps that the colours look very promising!)

(Indiana Jones made it on my fun list of some of my crushes for a Smorgasbord Sundays post way back in 2011! Who doesn’t love a manly guy who’s afraid of snakes?) ;)

The Pretty Serious Naileontology Collection is a small but mighty collection that consists of three colours: Khepri’s Amulet, The Dragon’s Curse, and Eye of Copernicus that you’ll learn more about in detail in this post!

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Nicole by OPI Coca-Cola Collection Press Release & Swatches

Nicole by OPI Coca Cola Collection Swatches & PhotosYou know that a while back, there was an OPI Coca-Cola Collection.

Well, there will be a Nicole by OPI Coca-Cola Collection, too, which consists of six new shades!

The Nicole by OPI Coca-Cola Collection launches in March, which I’m happy to say is not far away. (Warmer weather can’t come soon enough!)

Even if you’re like and don’t drink pop much, the nailphile in you will still get excited because of the new colours.

From the press release that PR sent me on Friday, my top picks based on the promotional images are Seriously Citrus (Hello, I’m a green fiend!), Zero is My Hero (the majestic burgundy), and The Look is Orange (what a fun, warm-weather shade)! I’m also very curious about DC Lover because of the red and silver combination that could be a winner.

Edit: I just remembered that I have a nail board with swatches of all six shades, so I included photos of them at the bottom of this post.

P.S. Stay tuned because in a few days, I’m going to announce a HUGE nail-polish giveaway that’ll be open to Canada and US residents! (Hint: No, it’s not for the Nicole by OPI Coca-Cola Collection, but you will still really love it!)

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