Category Archives: Press Releases & Promo Pics

OPI Couture de Minnie Collection Press Release & Promo Pictures

OPI Couture de Minnie Collection Press Release & Promo PicturesEarlier today, I shared swatches and my review of Illamasqua Speckle.

This is a quick second post for today because I received the official press release for the OPI Couture de Minnie Collection coming out in June! Wanted to share it with all of you ASAP!

It consists of 5 nail polishes in girly red and pink shades.

Unlike the previous limited-edition OPI Vintage Minnie Mouse Collection, this time around, Ms. Mouse shows us her fashionable side.

The sketches of her all glammed up make me giggle because she’s pulling the ‘model face’.

The ones I’m most excited about are Magazine Cover Mouse (a new Liquid Sand!) and Minnie Style (red and white glitter).

Do you think you’ll be picking up any of these nail polishes?

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Pretty Serious Cosmetics Daphne’s Birthday Party Press Release & Competition: Win Nail Polish!

Pretty Serious Daphne's Birthday Party Press Release & Competition

In case you haven’t heard of Pretty Serious Cosmetics, they’re an Australian company that ships worldwide. (If you’re interested, check out my posts where I’ve featured Pretty Serious nail polishes.) 

They’ve come out with beautiful polishes, and the creative genius behind it who I’ve admired is Karen (or Kaz). She actually started out as a blogger, so every colour she comes out with evolves from true passion and an in-depth understanding of the beauty industry.

I received the official Pretty Serious Cosmetics Daphne’s Birthday Party press release a little while ago, and knew I had to share this special opportunity with all of my readers!

Find out how you can win every single nail-polish that Pretty Serious Cosmetics releases until their girl, Daphne, turns 2 years old!

As if that wasn’t enough, everyone who participates will receive a 20% off discount code that can be applied on their next order!

Check out all the important details in this post, and good luck!

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China Glaze Texture Collection Press Release & Promo Pictures

China Glaze Texture Collection Press Release & Promo PicturesIt’s no secret that I’m a fan of the texture nail trend. It’s different, and because it’s not sharp, I can get down with it.

The China Glaze Texture Collection due out in May features 6 shades! You’ve probably already seen early swatches of these floating around the blogging community, but I always like to share official press-release information with my readers in case you haven’t.

These China Glaze Texture polishes don’t seem to have any sparkle in them, so the texture is more predominant.

The blue, orange, and lime green caught my eye first. What about you? Are any of these shades stand-outs in your nailphile book?

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Zoya Earth Day Nail Polish Exchange Press Release

Zoya Earth Day Nail Polish Exchange 2013

Since I’m back to blogging (yay!), it’s Earth Day, and I received the official press release for the Zoya Earth Day Nail Polish Exchange, I thought it was fitting to share this information with you all!

It’s only available to those in the United States, but since the majority of my readers actually are American, I knew I had to let you know about it.

In case you’ve never participated in the Zoya Earth Day Nail Polish Exchange before, basically what happens is you order 6 or more polishes from Zoya and you get a discount. Then, using the honour code, you send them bottles of your old or unwanted non-Zoya, non-Qtica, or Non-Nocti polishes.

Zoya has some of the most interesting shades, and they always come out with tons of different colours in each collection. They keep you on your painted toes. ;)

If Zoya shipped to Canada and offered promotions for us, I know that my wallet would be much lighter!

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Deborah Lippmann Staccato Collection Spring 2013 Press Release & Promo Pictures

Deborah Lippmann Staccato Collection Press Release & Promo PicturesThe Deborah Lippmann Staccato Collection really reminds me of spring. But, instead of the usual creamy pastels, there’s a little twist – black glitter in the mix!

Being a music fan and having played several instruments (piano, flute, clarinet, saxophone, etc.), I like the concept of this collection.

A staccato, as you may know, is a type of musical articulation that’s short and expressive. In notation, a staccato note has a dot below or above it. I always imagined that this dot was like a beauty mark for musical notes. ;) And when I think of staccatos, I get the mental image of an exclamation mark because that’s the drama that staccatos create.

Although all 3 shades in the Deborah Lippmann Staccato Collection are pretty, the mint and pink ones caught my eye first.

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Zoya Stunning & Irresistible Summer Collection Press Release & Promo Picture

Zoya Stunning & Irresistible Collection Press Release & Promo PicturesA new Zoya summer collection will be coming out soon. It’s split into two sections: Zoya Stunning Collection and the Zoya Irresistible Collection.

The colours are very bright and cheerful, which is exactly what you’d expect for a collection representing the hottest season.

This is the only photo I have, but if I receive more, I’ll update this post.

Out of all the shades, I’m most looking forward to Darcy because it’s pegged to be a yellow creme that provides full coverage. (I have yet to find a highly pigmented yellow, so it’ll be interesting to see if this lives up to its claims.)

Are any of these calling out to you?

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OPI Matte Top Coat Press Release & Promo Picture

OPI Matte Top Coat Press Release & Promo PictureA manicure that looks wet and shiny is true love to me, but sometimes it’s fun to play with a matte look.

Have you seen glitter polishes with a matte top coat? They look like sea glass and have a whole other mesmerizing effect!

Perhaps you’re interested in trying the look, but you don’t want to invest yet in a full bottle of a matte polish.

This is where the OPI Matte Top Coat comes in.

You can use it over any of your existing nail polishes, and it gives you the mattified look.

If you use it with a nail striper, you could even create neat effects – like matte tiger stripes over a shiny base.

OPI’s PR has a bottle of this heading my way, so I’ll be sure to try it out and give you a full report in a future review post.

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