Category Archives: Press Releases & Promo Pics

Zoya Naturel Deux Collection Press Release

Zoya Naturel Deux CollectionZoya sent me some new information regarding the Zoya Naturel Deux (2) Collection that’s available to be pre-ordered starting today!

If you loved the first Zoya Naturel Collection, you’ll also like these new additions that feel right at home in terms of being work-appropriate and easy-to-wear.

While I’m head over heels in love with green nail polish and bold shades that scream their little lungs out, I can appreciate a good neutral every now and then. I always feel really classy when I do so, and I can count on Zoya to deliver creamy formulas that apply beautifully.

In the new Zoya Natural Deux Collection, there are 6 new shades. Half are brownish, and the other half are plummy.

Check out the rest of this post for more detailed information that Zoya sent me, as well as promo pictures, so you’ll get a better idea of the colours and how they can be worn together in many different combinations.

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Pretty Serious Stop! Collaborate and Listen! Collection Press Release

Pretty Serious Stop! Collaborate and Listen! CollectionYesterday, I shared the big news about designing my collaboration shade, Pretty Serious Swatch And Learn! (If you haven’t seen it already, click the link to see tons of swatches.)

(If you follow me on Instagram and other social media, you probably saw some posts showing you how the polish has many different personalities, depending on the lighting and angle.)

Today, I’m excited to tell you about the collection it’s part of!

The Pretty Serious Stop! Collaborate and Listen! Collection will launch soon on the Pretty Serious Cosmetics website and other retailers where Pretty Serious nail polish is sold! (I’ve listed the other retailers at the bottom of this post, after the press release.)

  • Today (Tuesday July 15) at 7 pm EDT
  • If you’re in Australia where the company is, it’ll be Wednesday July 16 at 9 am AEST

This collection features the first trio of blogger shades:

Everyone went above and beyond, coming up with colours that are so beautiful and special!

A huge thank you again to Karen (aka Kaz) for making this nailphile’s dream come true – it’s a huge honour! (Haha, and now I can cross one thing off the Bucket List!)

Check out the rest of this post to see the promo pictures of all 3 shades in the Pretty Serious Stop! Collaborate and Listen! Collection, as well as a little write-up of each blogger and colour.

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OPI Nordic Collection Press Release

OPI Nordic CollectionIt’s the summer, but I have the OPI Nordic Collection Press Release to share with you. (This is the OPI Fall/Winter 2014 collection, and it will hit stores on August 6th.)

Haha, after such a long winter, I’m sure that you don’t want to be reminded of the cold, but at least you can feast your eyes on the wide variety of shades!

PR was very generous, and they’ve already sent me a few shades to wear and review, so stay tuned.

If you followed me on social media, you may have seen the little clip I posted on Instagram, showing you some shades of the actual bottles.

Which of the 12 shades in the collection are your favourite?

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OPI Wipe-Off! Acetone Free Lacquer Remover Wipes Press Release

OPI Wipe-Off! Acetone Free Lacquer Remover WipesStarting July, you’ll be able to get your manicured hands on the OPI Wipe-Off! Acetone Free Lacquer Remover Wipes.

I think this is a great idea! I’ve never tried any nail-polish remover wipes, but they’d be perfect for when you’re on vacation or even just to have in your purse in case your manicure chips and you’d rather remove the polish than wear it all raggedy.

Plus I like how it’s free of acetone and is supposed to have a lavender scent!

When I try these, I’ll definitely let you know what I think of them. Stay tuned! (I imagine that they’d work well for cremes and shimmers, but I’m curious if they also are heavy duty enough for glitter polishes.) But, for now, check out the rest of this post for more details.

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OPI Ford Mustang Collection Press Release & Bottle Promo Pictures

OPI Ford Mustang Collection 2014You may remember that I shared some press information about the OPI Ford Mustang Collection back in March.

Well, yesterday, PR sent me additional information about the OPI Ford Mustang Collection and of the 6 colours, which are set to be released in July.

Check out the rest of this post to learn more about each shade in detail and see the bottle promo pictures!

The handles are covered with a really cool Ford Mustang horse, which sets it apart from other OPI nail polishes.

Out of all the colours, my heart beats faster for The Sky’s My Limit. You can never have too many shimmery blues! ;)

I’m curious to find out if 50 Years of Style (the golden pearl) will be streaky or not.

Angel with a Leadfoot could be interesting if it actually has an ethereal, ‘halo-like’ look to it.

Is there one shade that speaks to you?

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Party with Bundle Monster’s 5th Birthday – 30 Day Nail Art Challenge & Nail Prizes

Bundle Monster will soon be turning 5! Can you believe it? My how time flies by!

I still remember buying my first nail-stamping plate set from them. (It was also the first one that they released.)

I want to wish all the ‘monsters’ over at their office a HAPPY BIRTHDAY! You’ve all worked really hard, and it’s amazing how your team always puts out exciting products and promotions. Plus I really love how you listen to your customers and make changes based on our input!

To celebrate their birthday, Bundle Monster has put together a really fun nail-art challenge for the month of June, and they’re giving away some neat nail prize bags, too!

I thought I’d share it, in case any of you would like to participate.

Bundle Monster Turns 5 BM5thBDay Nail Art Challenge


Below is the official press release sent to me by Bundle Monster:

Hey Nail Art Enthusiasts!

Bundle Monster has been cooking up a challenge for you this month. Yes, you heard us, a challenge! It will be FUN and we can’t wait to see how creative you can get!

For the whole month of June, Bundle Monster will be setting the menu with a fun creative nail art challenge in celebration of their 5th birthday! Every day during the month of June there will be a new nail art challenge keeping with a birthday theme from candles to cupcakes and every sprinkle in between!

To participate, fans will simply need to create and take picture of their manicure (or pedicure) with the theme of the day. Nail art fans can then upload their picture on Facebook, Twitter, Instagram and/or Pinterest with the hashtags: #bm5thbday #bundlemonster to be entered to win a bag full of nail-licious accessories! Every week Bundle Monster will giveaway 5 nail art goodie bags, so that means that fans have 20 chances to WIN! Bundle Monster’s nail art goodie bags will have all kinds of nail studs, cabochons, foils, stickers, nail strips and more! For more details on the challenge, visit the Birthday page:


OPI Coca-Cola Collection Press Release

OPI Coca-Cola CollectionA while ago, PR sent me the press release about the new OPI Coca-Cola Collection, but I waited to share the news with you until I received an update with images, since pictures say a thousand words! ;)

Woo hoo – yesterday, they sent me the names and images for the 9 colours that are in the OPI Coca-Cola Collection, so I knew that I had to whip together a post to share it with you!

The collection is set to be released in June, so it’s just around the corner!

Although I’m not an avid Coke drinker (I rarely drink pop in general), I’m still interested in this collection because I can’t think of too many collaborations like this where a leading nail-polish brand teamed up with a major beverage brand.

I’m still waiting for OPI to team up with a cupcake company! ;) (Mmm, or maybe I’m just craving cupcakes recently.)

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