Category Archives: Press Releases & Promo Pics

Essie Resort 2015 Collection Press Release

Essie Resort 2015 CollectionReady to gear up for warmer weather? I sure am, and if you are, too, then come join me on a colourful adventure!

Today’s post explores the Essie Resort 2015 Collection from the official press release that was sent to me by PR.

The Essie Resort 2015 Collection launches in US salons on February 1st and will hit Canadian salons and mass market retailers on April 7th.

There are four shades in the Essie Resort 2015 Collection: Suite Retreat (blue orchid), Time for Me Time (iridescent sheer pink), Stones ‘n’ Roses (pink coral), and Cocoa Karma (milk chocolate).

Which one(s) would you like to see reviewed in-depth with lots of swatches? 

P.S. If you’ve been following me on social media, you may have seen me post a couple of black-and-white teaser photos about the Essie Spring 2015 Collection here and here. Those are not of the Essie Resort Collection for 2015. It’s a separate collection. :) (Yes, even more great nail polish from Essie to look forward to! I’ll reveal the spring colours in February.)

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Gigi Hadid Is the New Face of Maybelline New York (Plus Q&A!)

Gigi-Hadid-MaybellineYou know that I’m a nail and beauty junkie, but my interest goes beyond just cosmetics.

I love learning more about the people behind a brand and those who represent it because they add the human perspective that can help you better relate to a company.

But, if the people leading the company aren’t good, that can leave a sour note and take away from whatever they’re marketing.

Yesterday, I received some interesting news in my inbox – information about Maybelline’s newest spokesperson, Gigi Hadid(Pictured left)

I never knew much about 19-year-old Gigi Hadid before, so I Googled her and ended up finding lots of bikini photos. Haha! But after doing some Wikipedia research and also reading the official press release (included in this post), I realized that there’s more to her than just her good looks.

She began modelling for Guess Baby and was discovered by Paul Marciano when she was only 2 years old! When she got older, she also modelled for Guess and then began strutting on the catwalk of several big designers including Marc Jacobs, Chanel, and Jean Paul Gaultier. She also won the First Annual Fashion Los Angeles Awards’ Model of the Year for 2015.

Although her major career achievements show that she’s hard-working and savvy at seizing opportunities, what I found more interesting was that she’s currently studying criminal psychology. Also, back in high school, she was a competitive horseback rider and the captain of her varsity volleyball team.

Later in this post, I also share an interview with Gigi Hadid. She dishes her thoughts on fashion, beauty, Maybelline, and more!

In particular, I loved her answer about what Maybelline’s tagline, “Born with it” means to her because I also believe that everyone is beautiful. More specifically, I believe that everyone’s soul is beautiful. Physical attributes are just things that fade over time, but the soul is eternal and radiates from each person.

With insecurities picking away at us like pigeons on sidewalk crumbs, even the most confident people can find it challenging to appreciate their unique beauty and get suckered into thinking that there’s only a singular definition of ‘beautiful’.

On this blog, I constantly harp about my life philosophy of “happiness over perfection”. Not only am I reminding you, but also reminding myself that if we make the effort to see the positive in ourselves and others instead of ‘what it should be’ or ‘how to be perfect all the time’, we might begin living life in a carefree way that speaks to our soul.

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How to Get 3 Free Zoya Nail Polishes & 3 Free Mystery Shades

Remember all the times when I blogged about Zoya and said how I wished that they’d ship to Canada because then I would go nuts? Well, call me a pecan, baby, because I’m dethroning Mr. Macadamia! ;)

If you follow me on social media, you already know what I’m going to say because I jumped on the latest Zoya offer like a kangaroo on a Pogo Stick. (Yeah, that’s a lot of jumping, ain’t it?)

For Zoya’s latest promotion only, they’re extending it not just to Americans (as usual), but also us Canadians! (When I first saw the offer, I had to read it a few times just to make sure I wasn’t in some kind of nail-polish dream.)

Zoya Ships to Canada

Until 11:59 pm EST today (January 14), get any 3 Zoya shades plus 3 mystery colours free when you use coupon code NYNH at checkout on Zoya’s website. (Valid in Canada and the US. Sorry international nailphiles. One day, I hope they’ll also include you.)

When you add 3 colours to your cart, you’ll only have to pay the shipping and processing fee. But, I highly recommend that you buy more – at least $25 USD more. (Hehe! I’m not just saying that because I’m a nail junkie.)

I purchased 6 colours (Yara, Muse, Chita, Ali, Shawn, and Dree), and got free shipping. All I had to pay was the international processing fee, which came to $8.76 USD. My total for the order of 3 polishes, 3 free polishes, and 3 free mystery mini polishes came to $36.76 USD.

The 3 free mystery colours have never been available for retail sale and won’t be available for individual sale. The shades will be available exclusively in mini (0.25 oz) sizes as part of this mystery gift only! (If you’re a serious Zoya nail-polish collector, I know that your rabbit ears are up right now.)

Head over to Zoya’s website to read all the details.

I hope that Zoya will open up more promotions to Canadians and that it won’t just be a one-time thing. It would be so much fun to take advantage of the awesome sales they have.

Out of all the big nail-polish companies out there, Zoya does the most promotional marketing with sales, so that might be dangerous for my wallet, but I’m willing to take the risk. ;)

P.S. If you need help choosing some Zoya nail-polish shades, check out all the ones I’ve blogged about here. (Check out the secondthird, fourth, and more pages for in-depth reviews and swatches of more Zoya nail polishes.)

Have you or will you take advantage of this Zoya promotion? What do you think the mystery shades will look like? Where do you usually buy your Zoya nail polishes?

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Zoya Delight Collection Press Release

Zoya Delight CollectionLately, Old Man Winter has been particularly harsh and grumpy lately.

With cold temperatures making my teeth chatter, I’m seriously considering treating him to a spa experience or a pedicure, just so he’ll ease up a bit. ;)

The other day, I opened up my inbox to see the cute colours in the Zoya Delight Collection for Spring 2015!

The Easter-egg hues are so pretty, they almost make me forget about the bitter winds and the mercury dropping.

Available starting February 2nd, the Zoya Delight Collection has a lot of shades that can be easily mixed and matched, which is always convenient.

Zoya is one of the brands that isn’t afraid to release all the colours of the rainbow, and this collection exemplifies that. There’s my favourite, green, plus even a yellow!

Which ones stand out the most to you? How would you wear these? Solo or in a colourful combination?

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Zoya Naturel Satins Collection Press Release

Zoya Naturel Satin CollectionIt’s the last day of the year, and I hope that you have exciting plans! :) (I’ll be enjoying a fun dinner tonight with a few drinks, which is what I typically do on New Year’s Eve.)

I hope that you have a great time tonight, whatever you decide to do. Have fun, but be safe! :)

Today, I have the Zoya Naturel Satins Collection Press Release and promotional pictures to share with you. All these colours will be available on January 15!

There are six shades in this collection, and it should come as no surprise that Sage (the mossy green) is the one that I’m the most curious to try. ;)

The Zoya Naturel Satins feature a special formulation that minimizes nail imperfections while providing opaque coverage. They also are advertised as lasting longer than traditional matte nail lacquers.

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Online Shopping for Canadians at InglotCosmetics.ca

I’m really busy, as you may be with Christmas right around the corner. (I can practically hear Santa’s stomach growling, happily anticipating all the cookies and milk that children are going to be preparing for him tonight.) ;)

Despite the hectic holiday schedule, I wanted to take a few minutes to let you know some exciting news.

If you followed me on Instagram, Twitter, Facebook, Google+, or Pinterest yesterday, you already know what I’m going to say.

Now there’s Online Shopping for Canadians at InglotCosmetics.ca! *Harps begin playing. Sunshine piercing through the fluffy clouds. Makeup angels fly down with smiles on their faces.*

Visit the Inglot Canadian online store by clicking the above link or the screenshot below, and be one of the first makeup junkies to explore!

Inglot Canada Online

That’s right – their brand-spanking-new online store went live not long ago. This is very convenient, especially since the only brick-and-mortar store in Canada is in Toronto. Now, all Canadians can enjoy the high-quality cosmetics that Inglot is known for at just a click away!

(Haha, be forewarned that you may want to buy everything! Be careful – you are entering ‘dangerous’ makeup territory!) ;)

After speaking with Silver Laus and Marcin Bielen, the two presidents of Inglot I met at the VIP Beauty Blogger Event earlier in December, they made it very clear that they’re open to feedback. This also includes suggestions for how to improve their website because they want to make the online shopping experience a wonderful one for Canadians! :)

(I’ve already e-mailed my feedback to them, and if you have any feedback on the Inglot Canada website, feel free to contact them via social media or the e-mail provided in the footer of their website.)

Edit: Their current promotion is free shipping on orders of $100 CAD or more! No coupon code required.

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Quick Look: Essie Cashmere Matte Collection Swatches, Bottle Shots & Press Release

Essie Cashmere Matte CollectionLast week, I came home to some surprise nail mail with the Essie Cashmere Matte Collection!

The Essie Cashmere Matte Collection has a satin-like texture that’s smooth, matte, and really cool.

But what made me sit up and take note was that I wasn’t expecting them to have shimmer. At first, I thought it was my camera’s flash reflecting off the glass of the bottles, but it wasn’t.

Some of these polishes have a beautiful subtle shimmer in the bottle.

In this post, you’ll see swatches, bottle shots, and the official press release. As usual, when I wear them as full manicures, I’ll be sure to review some in-depth on here.

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