Category Archives: Press Releases & Promo Pics

Essie Summer 2015 Collection Swatches, Bottle Shots & Press Release

Essie Summer 2015 Collection In June, the Essie Summer 2015 Collection launches, and  it consists of six colours that can be paired together to create all sorts of fun manicures.

Here, I show you swatches and bottle shots of each shade, but I also share a few nail-art designs in case it helps spark some creativity!

Out of all the Essie Summer 2015 Collection colours, my favourites are Saltwater Happy and Pret-a-Surfer.

Which are your top picks?

After looking at the hues, it seems like you could easily break up the collection in pairs: Private Weekend with Chillato, Saltwater Happy with Pret-a-Surfer, and Peach Side Babe with Sunset Sneaks. Each duo could make a cool ombre effect. Can you picture it?

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OPI Brights Collection Press Release

OPI Brights Collection 2015If you’re looking for loud manicures like I enjoy that get as much attention as striking a gong during lunch, the OPI Brights Collection may float your boat!

The OPI Brights Collection includes 9 colours that will make you think of those summer days when the sun’s beating down, kissing your hair with its golden rays.

It launches sometime in May, so it may even be out already by the time you read this.

This year’s OPI Brights Collection has 6 new hues and resurrects 3 favourites for dynamic nail polishes that are as electrifying as they are fun!

This post contains the official press release provided to me by PR, as well as promotional images and some nail-art ideas to get the sparks flying!

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Essie Neon 2015 Collection Swatches, Bottle Shots & Press Release

Essie Neon 2015 CollectionGet a sun-kissed manicure with the Essie Neon 2015 Collection that will be hitting stores at the end of May!

Here’s a quick look at all the six fun colours in the Essie Neon 2015 Collection including swatches, bottle shots and the official press release.

Vibrant Vibes (lime green) and Groove is in the Heart (peachy pink) are the brightest hues in the bunch, so they scream summer to me the most.

However, the other shades, while not as neon, are still gorgeous colours in their own right.

I can see how you can mix and match so many of these colours. Need some inspiration for nail art? Scroll further down in this post, and you’ll see that I’ve included photos of some Essie designs ranging from a tribal nail look all the way to a simple ombre.

While greens are my favourite (and Vibrant Vibes is calling my name), I’m itching to wear Make Some Noise, the electric blue.

As usual, when I wear these as full manicures, I’ll share photos on my social media, and some may be featured on here for in-depth reviews that contain many swatches in different lighting conditions, bottle shots, and commentary on the formula, finish, etc.

If you have any requests for a shade from the Essie Neon 2015 Collection that you’d like to see first as a full in-depth review, let me know, and I’ll see what I can do. :)

I just had these Essie nail polishes for a couple of days, so I haven’t worn any yet, but this weekend, I plan to paint my nails with one.

Which are your picks from this collection?

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Zoya Island Fun Collection & Zoya Paradise Sun Collection Press Release

Zoya Island Sun Paradise Fun Collection 2015Ready for sunny summer days?

Launching on May 5th are two new summer nail-polish collections: the Zoya Island Fun Collection and the Zoya Paradise Sun Collection!

The Zoya Island Fun Collection consists of six beautiful cremes.

The Zoya Paradise Sun Collection includes six metallics.

When lined up, this nail-polish army looks like a vibrant rainbow!

As usual, Zoya offers a fun selection of colours, which makes it hard to narrow down my favourites. But, if someone put a bottle of acetone to my head and forced me to pick, my favourites would be Jace, Talia, Oceane, and Selene.

Which are your favourites from the two collections?

See the rest of this post for the official press release provided to me by Zoya, as well as promotional images and information about a sneak peek at the Zoya Summer 2015 Collection on Periscope!

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Zoya Earth Day Nail Polish Exchange Starts Today

Wednesday will be Earth Day, and Zoya is starting early with their annual 2015 Earth Day Exchange today!

(Great news – this time, it’s open to Americans, but also Canadians. This is the first time that Canadians can have fun with a Zoya Earth Day deal!)

Zoya Earth Day 2015

Keep reading this post to see the official Zoya Earth Day Nail Polish Exchange 2015 press release sent to me by Zoya, and to find out how to participate!

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OPI SoftShades Collection 2015

OPI SoftShades Collection 2015Got some nail news in my inbox yesterday regarding the OPI SoftShades Collection 2015!

As you know, OPI puts out a SoftShades Collection every year, and it usually features demure colours.

Definitely the OPI Color Paints, which I showed you swatches and bottle shots of yesterday are more my speed. (Bold, high-contrast hues make this nailphile’s heart race faster than Usain Bolt.)

That being said, it doesn’t mean that I turn a blind eye to sophisticated and more muted colours. There’s a time and a place for these.

If you look at the collection’s display, check out the model’s nails. She added a twist. I like it, and I may take a cue from that nail look. Using a soft shade as a base, you can easily jazz up a manicure with bolder shades for a funkier design.

Check out the official press release in this post, and see the promotional images of each colour.

Two of them stand out. I like how they have included Petal Soft, a glitter nail polish with daisy decals. That sounds like a lot of fun. Also, Make Light of the Situation sounds like it could take any of the softer shades to the next level with its iridescent goodness!

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OPI Color Paints Blendable Nail Lacquer

OPI Color Paints Blendable Nail PolishLaunching in May are nine colours in the OPI Color Paints Blendable Nail Lacquer collection. They’re semi-translucent, buildable polishes that can be layered and blended to create unique nail art effects!

You can create your own shades with them or use them as is, which lends itself to a world of creative possibilities.

OPI has also included a silver, which is intended to be used as a base colour to enhance the pops of colour of what you put on top.

I think that there’s so much you can do with this nail concept, so I’m excited to try them out and to see what others come up with!

P.S. Did you see the second blog post that I sneaked in yesterday evening? It tells you all about OPI’s latest initiative of how you can “speak in colour”! (Plus I also tell you why I wanted to become an international spy when I was a child.)

Edit: Click here to see my new post with OPI Color Paints swatches, bottle shots, and an OPI Sheer Tints comparison!

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