Category Archives: Press Releases & Promo Pics

Zoya Black Friday Deals 2015

Zoya Black Friday Deals 2015

Zoya has some of the best and most consistent nail-polish formulas on the market, and if you browse Swatch And Learn, you’ll know that I’ve tested out many lacquers over the years.

After snapping a quick photo showing a few of the Zoya nail polishes in my collection, I put together this post to share some huge nail news!

The Zoya Black Friday Deals for 2015 are live, and if you’ve ever wanted to get your hot little hands on these polishes, now’s the optimal time! Plus these deals make your holiday shopping a cinch, if you have a nail enthusiast on your list.

Since there are limited quantities, be quick on the draw, and shop before November 30, 2015 at 11:59 pm EST, or risk missing out. Once they’re gone, they’re gone!

For all of the below, use the coupon code “DEALS” to get both:

  • The special offer
  • Free shipping

Here are all of the Zoya Black Friday Deals available at the time of preparing this blog post:

Need some colour inspiration?

Check out all the Zoya nail polishes I’ve featured on the blog!

Happy shopping, and happy polishing!


Maybelline Baby Lips Winter Collection 2015

Maybelline Baby Lips Winter 2015 Collection

If you’re one of the many cult followers of Maybelline Baby Lips lip balms and collect the fun tints and scents, you’ll welcome this beauty news with open arms and a well-hydrated kisser!

Yesterday in Canada, the new and limited-edition Maybelline Baby Lips Winter Collection launched, and it includes the following fabulous four:

  • Mint Please
  • Sprinkled Pink
  • Cocoa Crush
  • Spice It Up

They’ll only be available while supplies last, at a suggested retail price of $4.99 CAD a piece. If there’s one you have your eye on, you should scoop it up before it’s too late.

Check out the rest of this post for the official Maybelline Baby Lips Winter Collection pictures and information sent to me by PR.

Continue reading


OPI Starlight Collection for Holiday 2015

OPI Starlight Collection 2015

You’ve probably already seen or purchased the OPI Starlight Collection, which includes this holiday’s new shades. However, since I received the official promotional images from PR yesterday, I thought I’d share it on here, in case my fellow nail enthusiasts find it helpful. :)

The collection includes 18 limited-edition colours with various finishes (cremes, metallics, and glitters), so the OPI Starlight Collection has something for everyone.

For their displays, they’ve divided up the OPI Starlight Collection into three groups, and I’m digging the artwork on each, which shows a futuristic look on one side and a fun-night-out look on the other.

If you’ve already worn some of these colours, which are your top picks?

From the promotional images alone, the ones I’m most excited to wear and review are Cosmo with a Twist, Give Me Space, Infraredy to Glow, and Two Wrongs Don’t Make a Meteorite!

(The image above and the image of all the bottles lined up were both collages that I put together. Other than that, the rest are all the official images from PR. If I receive the official press release directly from PR, I’ll edit this post to include it, so you can enjoy the colour story.)

P.S. Today is the LAST DAY to enter my Hard Candy Giveaway for your chance to win 12 nail polishes. It’s open to Canadians until 11:59 pm EST tonight.

Continue reading


Broadway Nails imPRESS Press-on Hallowe’en Nails

Halloween Nails imPRESS Manicures

This week, I’m going to share my new step-by-step tutorial for how to create very easy Hallowe’en nail art that anyone can do with little time and just a few supplies most nailphiles already have in their collection. (Hint: It involves just two colours!)

However, in case you wanted to sport more intricate designs on October 31 and don’t have time, I thought I’d show you some of the fun Broadway Nails imPRESS Press-on Hallowe’en Nails.

Although I don’t wear press-on nails on a regular basis, I have worn them a handful of times as a novelty for special occasions. For Hallowe’en, I may wear a combination of the ones I’ll show you in this post.

What I really enjoy about them is that they fit the size of my nails, which, believe it or not, are small. My fingers are very thin and long, and my nails are therefore proportionately small as well. (But when you see my photos on the blog, keep in mind that you’re seeing them in a photograph that blows them up larger than life. Actually, some readers have voiced their surprise when they meet me in person. They expected my nails and hands to be much bigger, but I’m a petite woman in general.)

To find press-on nails that fit my baby finger, which is extra small, isn’t common. So I appreciated the fact that I can even wear the Broadway Nails imPRESS Press-ons! Plus they’re really easy to apply. You don’t need nail glue. All you do is peel off the tab and stick them onto your nails. (The adhesive is already on the underside of the press-on nail, which is really convenient.)

In this post, you’ll see photos that PR was kind enough to send me, as well as the official press release with more information. They show all the Hallowe’en designs including spider webs, ghosts, candy corn, and more. (You may remember seeing a few that I sprinkled in an Instagram post I shared on the weekend.)

Continue reading


Essie at New York Fashion Week: Day 4

Jenny Packham Essie NYFW Butler Please

It’s time for another ‘nails during New York Fashion Week’ post! :)

For this instalment of Essie at New York Fashion Week: Day 4, we get a glimpse into the Diane Von Furstenberg and Jenny Packham shows.

The eye looks at the Diane Von Furstenberg show were mystical and mermaid-like with a youthful aura, so the nails didn’t compete and were kept looking clean and neutral. (When I was in my early twenties, I remember wearing bright turquoise and aquatic eye shadows. Still love the playful accent, and maybe I’ll give it a go again.)

For Jenny Packham’s show, cobalt made a statement on the nails, which made me smile. I love a bold manicure, and I appreciated how the blue contrasted against the clothing instead of blending in.

Check out the rest of this post to see more amazing photos courtesy of Essie. (At the end, there’s also a photo of Rita Remark, Essie’s Global Lead Educator, who I was honoured to meet at World MasterCard Fashion Week in Toronto previously.)

Continue reading


Essie at New York Fashion Week: Day 3

Brooks Brothers Zac Posen SS16 Essie NYFW

New York Fashion Week (NYFW) is when nailphiles like me get excited because not only do you gain colour inspiration from talented fashion designers, but you can see upcoming nail, style, and beauty trends.

You probably visit Swatch And Learn because you’re a fellow beauty fan, and, if you’re like me, you’ll enjoy seeing the nail polishes and other beauty products we love in action. Witnessing how all the elements play a salient role to pull an entire ensemble together truly makes runway shows art in motion.

Since some of you enjoyed my posts on the blog and social media about NYFW Days 1 and 2, I’m going to post more.

Today’s post features looks from Essie New York Fashion Week Day 3!

My favourite look from Day 3 is the one above, which was from the Brooks Brothers by Zac Posen show.

I’m a fan of combining red (or orange) and blue because they’re strong shades that create a powerful manicure. (Together, they make me think of Superwoman! I’ve been known to combine the shades in my fashion, too, like in my Instagram photo here.)

Check out the rest of this blog post for additional photos from the Alexander Wang, Brooks Brothers by Zac Posen, and Altuzarra shows. (All photos in this post are courtesy of Essie.)

Continue reading


Zoya Matte Velvet Winter/Holiday 2015 Collection

Zoya Matte Velvet Collection Winter Holiday 2015

The temperature dips, and fall is in full swing! Hehe, to a nailphile, we know what that means – winter and holiday collections are already coming out for us to enjoy.

The latest down the nail-polish pipe? The Zoya Matte Velvet Winter/Holiday 2015 Collection, which is currently available.

It includes six new shades with their popular matte velvet finish that’s both luxurious and edgy:

  • Aspen
  • Sue
  • Amal
  • Iris
  • Yves
  • Honor

I put together the collage image above to show you what the sampler pack and store displays look like.

Clearly, this nail junkie was drawn to Honor, the rich evergreen. (No surprise there! Green nail polish and I are tighter than skinny jeans accidentally thrown into the dryer on high heat.) My next pick would be Yves, a saturated sapphire.

In the rest of this blog post, check out the official photos and press release that Zoya’s PR sent me. Let me know which shades make you resemble the emoji with hearts for eyes!

Continue reading