Category Archives: Press Releases & Promo Pics

Essie at New York Fashion Week: Day 4

Jenny Packham Essie NYFW Butler Please

It’s time for another ‘nails during New York Fashion Week’ post! :)

For this instalment of Essie at New York Fashion Week: Day 4, we get a glimpse into the Diane Von Furstenberg and Jenny Packham shows.

The eye looks at the Diane Von Furstenberg show were mystical and mermaid-like with a youthful aura, so the nails didn’t compete and were kept looking clean and neutral. (When I was in my early twenties, I remember wearing bright turquoise and aquatic eye shadows. Still love the playful accent, and maybe I’ll give it a go again.)

For Jenny Packham’s show, cobalt made a statement on the nails, which made me smile. I love a bold manicure, and I appreciated how the blue contrasted against the clothing instead of blending in.

Check out the rest of this post to see more amazing photos courtesy of Essie. (At the end, there’s also a photo of Rita Remark, Essie’s Global Lead Educator, who I was honoured to meet at World MasterCard Fashion Week in Toronto previously.)

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Essie at New York Fashion Week: Day 3

Brooks Brothers Zac Posen SS16 Essie NYFW

New York Fashion Week (NYFW) is when nailphiles like me get excited because not only do you gain colour inspiration from talented fashion designers, but you can see upcoming nail, style, and beauty trends.

You probably visit Swatch And Learn because you’re a fellow beauty fan, and, if you’re like me, you’ll enjoy seeing the nail polishes and other beauty products we love in action. Witnessing how all the elements play a salient role to pull an entire ensemble together truly makes runway shows art in motion.

Since some of you enjoyed my posts on the blog and social media about NYFW Days 1 and 2, I’m going to post more.

Today’s post features looks from Essie New York Fashion Week Day 3!

My favourite look from Day 3 is the one above, which was from the Brooks Brothers by Zac Posen show.

I’m a fan of combining red (or orange) and blue because they’re strong shades that create a powerful manicure. (Together, they make me think of Superwoman! I’ve been known to combine the shades in my fashion, too, like in my Instagram photo here.)

Check out the rest of this blog post for additional photos from the Alexander Wang, Brooks Brothers by Zac Posen, and Altuzarra shows. (All photos in this post are courtesy of Essie.)

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Zoya Matte Velvet Winter/Holiday 2015 Collection

Zoya Matte Velvet Collection Winter Holiday 2015

The temperature dips, and fall is in full swing! Hehe, to a nailphile, we know what that means – winter and holiday collections are already coming out for us to enjoy.

The latest down the nail-polish pipe? The Zoya Matte Velvet Winter/Holiday 2015 Collection, which is currently available.

It includes six new shades with their popular matte velvet finish that’s both luxurious and edgy:

  • Aspen
  • Sue
  • Amal
  • Iris
  • Yves
  • Honor

I put together the collage image above to show you what the sampler pack and store displays look like.

Clearly, this nail junkie was drawn to Honor, the rich evergreen. (No surprise there! Green nail polish and I are tighter than skinny jeans accidentally thrown into the dryer on high heat.) My next pick would be Yves, a saturated sapphire.

In the rest of this blog post, check out the official photos and press release that Zoya’s PR sent me. Let me know which shades make you resemble the emoji with hearts for eyes!

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Contessa 2016 Canadian Hairstylist of the Year Awards

Contessa Awards 2016

The other day, I received a goody bag filled with tons of amazing professional hair products and some nail polishes, as well as an official invitation to attend the Contessa Awards in November from PR and Salon Magazine! (If you followed me on social media, you saw this photo of the goody bag and this photo of what was in it.)

For the past two years, I’ve been fortunate enough to attend, and I remember them being a blast.

They start off with cocktails, and you can check out photos of the hair, makeup, and nail designs from talented Canadian professionals who are nominated. Then, the gala starts with a dinner and some performances. Throughout the night, they announce the award winners, and the winners give their speeches.

When I go, I’ll be sure to share photos and video clips live during the event, so it’ll be like we’re there together. :)

In this post, I share more details about this year’s theme (exotics), the host (Noah Cappe from the Food Network’s Carnival Eats), and background information about the Contessa Awards, which are owned and produced by Salon Communications Inc. (Salon Magazine, Elevate Magazine, etc.).

To follow information about this year’s event, look up #Contessa2016 on social media. (Yes, 2016 and not 2015.)

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I’ll Be Attending IMATS Toronto 2015 Today

I’ll be attending IMATS Toronto 2015 today, and if you’d like to see live coverage (before I do a recap of the experience on the blog later), be sure to follow me on my social media:

The social-media platforms I’ve indicated with an asterisk (*) are the ones that I’m going to focus on during the trade show.

If you want to see the most photos and/or videos when I’m there, those are the ones to watch more closely. :)

In case you don’t know what IMATS is, it’s the International Make-Up Artist Trade Show, which is held all over the world including Toronto, New York, Vancouver, London, Sydney, and Los Angeles.

You don’t have to be a makeup artist to attend. (I’m not a makeup artist.)

See the rest of this post to read the official IMATS Toronto press release, which contains information about the events that will be taking place at the trade show, as well as key speakers and admission prices.

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Essie at New York Fashion Week: Days 1 & 2

Wes Gordon NYFW Essie 2Praying for nail inspiration? 😉

I find it very interesting to see nail polish in action, complementing a designer’s clothing style, and I hope that you will enjoy this post highlighting Essie at New York Fashion Week: Days 1 & 2!

You’ll see looks for Spring/Summer 2016 by the following designers: Wes Gordon, Sally LaPointe, and Rebecca Minkoff. (The colours used are listed, in case you want to recreate the manicures.)

All the nail creations at the Wes Gordon and Sally LaPointe shows were designed by Rita Remark, Essie’s new Global Lead Educator.

The nail art from the Rebecca Minkoff show was done by Michelle Saunders.

All the photos and information are courtesy of Essie.

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Zoya Nail Polish Exchange 2015

Zoya Nail Polish Exchange 2015

I’m squeaking in a post close to midnight because I wanted to share some nail news that you might be interested in. Received the information on Friday, straight from Zoya’s PR. But, you know how life gets hectic sometimes, so I only managed to blog about it now. Nevertheless, there’s still plenty of time for you to take advantage of this awesome opportunity – until September 12th!

Here’s the official information about the Zoya Nail Polish Exchange:

Trade in your brands for the smart choice today! Not only was Zoya the pioneer of the BIG3FREE and the BIG5FREE movement, we’re technically 8-Free since our formulas have never included ethyl tosylamide, xylene or parabens. As the trusted brand among professionals and women who want cutting edge color with the safest formula available,  we want to give you the opportunity to trade in your unwanted brands for a healthier alternative – especially since many of you are concerned about the current formulas that you are using. Let’s make it the standard that #HealthierIsHappier!

How The Exchange Works…

  1. Add a minimum of 6 bottles of polish (no more than 24 bottles) to your cart – Consumer accounts ONLYPlease Note: Naked Manicure & Zoya Treatments are excluded. 
  2. Apply Code: HAPPY and a 50% credit will be deducted from your exchange order – free shipping included!
  3. Complete checkout and you’re all set! If you need further instructions on sending back your unwanted polish click here.

The exchange runs on the honour system, which means you are not obligated to send in your unwanted polish – we assume you’re going to do the right thing! If you choose to send back your polishes, please check with your carrier of choice for shipping guidelines and restrictions for nail polish. For full promotion terms & conditions and instructions on how to send in your polish, click here.

Are there any Zoya nail polishes on your list? Will you be participating in the Zoya Nail Polish exchange? What are your top 3 Zoya nail polish picks?