I’m excited today to bring you my IMATS Toronto 2014 Recap!
As I announced in this blog post a few days ago, I attended IMATS Toronto 2014. (Click that link if you want more detailed background information.)
It’s open to anyone aged 17 or older, and you don’t have to be a makeup artist to purchase tickets.
So why do I attend IMATS when I’m not a makeup artist? Simple. I am a beauty-and-creative enthusiast who appreciates artistic inspiration and learning from thought leaders who not only think outside the box, but who break the box wide open.
I’m never disappointed in my trips to IMATS Toronto because it’s like a condensed version of going to summer camp, except everyone who’s there shares a similar passion for makeup, artistry, and an undeniable drive to do something different.
Although commercial beauty is lovely, it’s the editorial looks that inspire me on a whole other level, and IMATS Toronto gave me inspiration galore.
This year, I mainly went for the experience, to attend seminars, and to check out the competition. Those are my favourites, and the shopping is just secondary.
This blog post is photo-heavy, hehe, but if you’re a regular reader of Swatch And Learn, you know that it’s the usual here. I always like to share many photos.
When I participated in IMATS Toronto 2014, I took several photos along the way, which you may have seen on my Instagram, Facebook, and Twitter, especially. By providing live coverage during the event, it was my little way of take my dear readers with me, so that you could see some of the exploding talent and get a glimpse into how amazing the experience was!
Since I brought both my smartphone and my DSLR camera, I snapped photos with both, and you’ll see a bunch more photos that didn’t make it onto my social media.